Senior Executive/Executive,Marketing Communications -Capitol Singapore & CHIJMES

Perennial Holdings Private Limited; Singapore; On-site; SGD 45,000 - 60,000; Full time

Job summary

A leading company in Singapore is seeking a Marketing Executive to enhance customer experience through innovative promotions and effective digital marketing strategies. The role involves managing multiple projects, developing marketing budgets, and collaborating with tenants and agencies to drive sales and traffic. Ideal candidates will possess a degree in Marketing or Mass Communications, with at least 3 years of relevant experience in retail marketing and strong communication skills.

Qualifications

• 3 years’ experience in retail mall marketing, events management, digital marketing.
• Self-motivated, highly resourceful, positive and proactive.

Responsibilities

• Assist to assess market opportunities and conduct research.
• Plan, execute and manage advertising and digital marketing strategies.
• Analyse and evaluate effectiveness of marketing activities.

Skills

Creativity

Communication

Analytical

Problem-Solving

Education

Degree in Marketing

Degree in Mass Communications

Job description

Responsibilities

• Assist to assess market opportunities and conduct research to understand customer needs

• Enhance customers experience through mall-wide promotions and events to drive patrons traffic and increase tenant sales

• Maximise the mall’s casual leasing revenue through the leasing of atrium spaces, road show spaces, media spaces and push-carts.

• Assist to develop and execute the annual marketing calendar effectively on a timely manner.

• Support in developing, tracking and managing marketing budget

• Plan, execute and manage advertising, promotion and digital marketing strategies

• Simultaneously manage multiple marketing and communication projects including strategy development

• Coordinate and implement marketing and online activities in line with business objectives and visions

• Develop and execute effective digital marketing strategies across all digital platforms

• Build and maintain good relationship with tenants and garner their participation in the mall’s marcom activities

• Liaise with advertising agencies, tenants, contractors and event companies to ensure successful launches of all projects and events

• Analyse and evaluate effectiveness of marcom activities and make recommendations to adjust marketing strategies.

Requirements

• Degree in Marketing / Mass Communications or relevant discipline

• 3 years’ experience in retail mall marketing, events management, digital marketing and Social Media marketing would be preferred

• Seeking for creativity, think out of the box marketing ideas from various industry

• Able to work independently as well as part of a team in a constantly evolving environment

• Self-motivated, highly resourceful, positive and proactive, and with these traits, thrive on challenges and time pressures in a fast-paced environment.

• Strong communication, interpersonal, analytical and problem-solving skills