eCommerce Operations Executive

PURPOSEFUL START PTE. LTD.; Singapore; Hybrid; SGD 80,000 - 100,000; Full time

Job summary

A contemporary distributor of sustainable parenting goods in Singapore is seeking an eCommerce Operations Executive. This hybrid role involves managing online platforms, logistics coordination, and supporting physical trade events. Ideal candidates have 2-5 years in eCommerce or are motivated fresh graduates. Benefits include flexible hours, staff discounts, and retention bonuses.

Benefits

Flexible work hours

Staff discounts

Retention bonus

Reimbursements for mobile phone and health expenses

Qualifications

• 2-5 years' experience in eCommerce or operations roles, or motivated fresh graduate.
• Ability to commit weekends for fairs (1x a quarter).
• Interest in baby, children & parent products.

Responsibilities

• Manage daily operations, order fulfillment, and logistics coordination.
• Oversee eCommerce platforms and drive digital campaigns.
• Support trade shows, exhibitions, and customer engagement.

Skills

eCommerce management

Logistics coordination

Digital marketing

Inventory management

Education

Diploma or degree

Tools

Shopify

Shopee

Lazada

TikTok Shop

Job description

eCommerce Operations Executive

About the Company

Based in Singapore, we are a contemporary distributor of modern, sustainable parenting goods for babies, children & parents.

With a deeply collaborative approach, we work with brand owners to bring their brands to Southeast Asia and land successfully. We curate brands we would ourselves use, brand-build for them and go-to-market with them. At our core, we want our brands to stick around for a long time (so we get to enjoy them too!) and we do everything to ensure it’s a win-win for both parties.

Location: East (7 mins from Eunos MRT)

About the Role

We are seeking a highly motivated eCommerce & Marketing Executive to manage our online sales platforms while supporting offline exhibitions, expos, and fairs.

This is a hybrid role that blends eCommerce operations, marketing, logistics coordination, and event support. You’ll oversee end-to-end online store management, drive digital campaigns, and help bring our brands to life during physical trade events.

Key Responsibilities

Daily Operations & Order Fulfillment

• Handle picking, packing, and dispatching customer orders for both local and international shipments.
• Coordinate with logistics partners (international and local last-mile) and manage customer self-pickups.
• Reconcile sales, returns, payments, and platform fees with the finance and operations teams.
• Receive, QC, unpack, sort, and shelve incoming shipments.

Inventory & Warehouse Management

• Monitor and maintain optimal stock levels across platforms and physical storage.
• Conduct accurate and regular stock-takes to ensure smooth operations.
• Work with part-timers/ad-hoc staff to maintain warehouse tidiness, cleanliness, and efficiency.

Platform Management

• Independently manage eCommerce platforms: Shopify, Shopee, Lazada, TikTok Shop, and social commerce (WhatsApp sales, groupbuys, etc.).
• Maintain and optimize product listings — titles, descriptions, images, SEO, and pricing — ensuring accuracy and brand alignment.
• Plan and execute major online campaigns (e.g. 9.9, 11.11, Black Friday, Payday Sales) across platforms.
• Utilize advertising tools such as Shopee Ads, Lazada Sponsored Solutions, Facebook Ads, and TikTok Ads to drive traffic and conversions
• Oversee go-to-market strategies for brands, including pricing, positioning, launches, and promotions.
• Preparation for live streams and liaising with KOLs/influencers for partnerships, affiliate sales, and brand activations.

Exhibitions, Expos & Fairs

• Support the team during trade shows, exhibitions, pop-up fairs, and events.
• Assist with booth setup, product display, and on-site customer engagement.
• Actively promote products and give customers accurate, up-to-date product information.

Benefits

• Hybrid work (flexible start timing from 9am-11am)
• Staff discounts on all products
• Retention bonus for every year of service
• Reimbursements for mobile phone spend & health expenses

Requirements

• 2-5 years’ experience in eCommerce or operations roles, or a hungry, motivated fresh graduate from any diploma/degree
• Able to commit weekends for fairs at least 1x a quarter, with off-in-lieu as compensation
• Not afraid of physical work with pick & pack or handling shipments
• Genuine interest in baby, children & parent products

Send a simple CV to [e-mail] or text [phone] to apply!