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Beureka, a leading name in online beauty retail in Singapore, seeks an E-commerce Operations Coordinator. You’ll handle order fulfillment, manage inventory across platforms, and help enhance the customer experience through effective operational strategies. This dynamic role includes working with social commerce platforms and offers an exciting opportunity for growth in the beauty industry.
Since 2015, Beureka has been a pioneer in the online beauty retail space, establishing itself as a trusted and dynamic destination for beauty lovers across Singapore. Our mission is to empower individuals to express their unique beauty by offering a thoughtfully curated collection of premium skincare, cosmetics, and fragrance products from both iconic global brands and emerging cult favorites — including Clarins, La Mer, SK-II, Mont Blanc, and Estée Lauder.
Driven by a passion for quality and accessibility, we are committed to delivering top-tier beauty at unbeatable prices, making luxury attainable for everyone. Beyond just products, we aim to create a seamless and inspiring beauty journey for our customers.
As we continue to evolve, Beureka is entering the next exciting phase of growth — expanding into social commerce platforms such as TikTok and Facebook Live. This strategic move reflects our commitment to staying ahead of trends and meeting our customers where they are, fostering deeper engagement through live, interactive shopping experiences. By embracing the power of social commerce, we are building a more connected, community-driven future for beauty retail.
E-Commerce Operations Coordinator
As an E-commerce Operations Coordinator, you will be responsible for the seamless execution of order fulfilment, inventory management, and platform operations across multiple eCommerce channels including Shopee, Lazada, TikTok, Amazon, and Shopify. Your role ensures that our supply chain operates efficiently, our inventory is optimized, and all operational data feeds into accurate forecasting and commercial decision-making.
Note: This role includes weekly live stream involvement on platforms like TikTok. As such, flexibility in working hours is required to support evening or campaign-related streaming activities.
Key Responsibilities
1. E-commerce Fulfilment & Logistics
Process and track eCommerce orders daily, ensuring alignment with platform Service Level Agreements (SLAs).
Coordinate with 3PL partners and internal operations teams to manage timely dispatch and delivery.
Manage returns processing and address feedback escalated through Customer Service channels.
2. Inventory Management
Monitor and maintain sufficient stock levels across platforms, ensuring optimal cover days and avoiding stockouts.
Analyse inventory health, including turnover days and slow-moving SKUs, and propose improvement strategies.
Lead platform-level stock allocation and coordinate demand planning to support campaign readiness and revenue goals.
3. Procurement & Assortment Planning
Collaborate with the e-Commerce Manager and Procurement team to support the sourcing and purchasing of SKUs in line with brand strategy and sales forecasts.
Ensure accurate tracking of stock arrivals and communicate lead times to relevant stakeholders.
4. Store Operations & Content Management:
Lead the setup and maintenance of digital storefronts, ensuring accurate product listings and timely content updates.
Work cross-functionally with designers to develop compelling promotional assets, banners, and campaign visuals.
Ensure all published content is aligned with brand tone, aesthetics, and compliance standards.
5. Internal Operations & 3PL Coordination
Coordinate with the Group Distribution Center (GDC) for internal stock transference and goods receiving processes.
Liaise with third-party logistics providers to ensure fulfilment SLAs are met and any discrepancies are resolved promptly.
6. Cross-Functional Financial Support
Ensure timely reconciliation of platform invoices in collaboration with the Finance team.
Work closely with the Supply Chain and Ops teams to maintain bookkeeping accuracy across inbound and outbound stock movements.
7. Forecasting & Planning
Lead the development and updating of the forward forecast file on a quarterly and yearly basis to support inventory planning and procurement cycles.
Support scenario planning and demand adjustments during promotional periods, campaigns, and seasonal peaks.
Qualifications/Requirements:
Diploma in Supply Chain, Business, Operations, or related field.
1–2 years of experience in eCommerce operations, inventory control, or fulfilment preferred — fresh graduates with strong interest and relevant skills are welcome to apply.
Proficiency in Excel, inventory management systems, and ERP software.
Strong organizational and time management skills, with high attention to detail.
Excellent communication skills and the ability to collaborate cross-functionally.
Experience working with marketplace platforms (Shopee, Lazada, TikTok, Shopify) is a plus.
Familiarity with eCommerce logistics and third-party fulfilment operations is preferred.
A self-starter mindset with a proactive approach to identifying and solving operational issues.
Must be open to flexible work hours, including evenings for live streaming activities.
What Success Looks Like:
Timely and accurate fulfilment of orders across platforms with minimal customer complaints or SLA breaches.
Healthy stock turnover and well-forecasted inventory with minimal overstock or stockouts.
Accurate demand plans aligned with campaign cycles and procurement decisions.
Clean and timely reconciliation of invoices and bookkeeping data across departments.
Strong collaboration with Commercial, Finance, and Operations teams to drive process efficiency.
Data-driven insights that result in optimized inventory, faster fulfilment, and stronger platform performance.