Ecommerce Executive (Tik Tok Focus)

Borr Drilling; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading company seeks a dynamic TikTok Marketing Lead to manage end-to-end campaign strategies on TikTok. This role involves collaborating across teams to enhance brand visibility and drive sales, ideal for a creative marketer with analytical abilities and TikTok experience.

Qualifications

• 1-2 years of experience in digital marketing, preferably with TikTok.
• Hands-on experience managing TikTok creators or affiliate programs.
• Proficiency in Excel or Google Sheets.

Responsibilities

• Plan, execute, and optimize TikTok campaigns.
• Manage TikTok affiliates and creators, ensuring timely content posting.
• Analyze and report on campaign performance metrics.

Skills

Analytical skills

Creativity

Campaign management

Education

Diploma or Degree in Marketing or Business

Tools

Excel

Google Sheets

TikTok Ads Manager

Job description

We are seeking a dynamic and results-driven individual to lead our TikTok marketing efforts. This role is responsible for end-to-end campaign management, affiliate and creator partnerships, paid ad strategy, and performance analysis on TikTok. The ideal candidate is highly organized, creative, and analytical, with a deep understanding of TikTok’s ecosystem and trends. You will work cross-functionally with internal teams and platform partners to drive engagement, brand visibility, and sales conversion through TikTok.

Key Responsibilities:

TikTok Campaign Management

• Plan, execute, and optimize TikTok campaigns
• Coordinate product focus, promotional mechanics, and timelines with internal teams

Affiliate & Creator Management

• Recruit and manage TikTok affiliates and creators
• Coordinate campaign briefs and ensure timely posting of affiliate content
• Track and analyze affiliate performance metrics

TikTok Ads Management

• Set up and optimize TikTok Ads to drive awareness, engagement, and conversions
• Monitor ad budget, audience targeting, creatives, and ad performance

Data Analysis & Reporting

• Track campaign and ad performance across metrics such as CTR, CVR, ROI, and reach
• Generate performance reports and provide actionable insights to improve results

Collaboration & Coordination

• Work closely with design, marketing, logistic, customer service, and eCommerce teams to align TikTok strategy with brand goals
• Liaise with platform representatives (e.g., TikTok KAM) for support and insights

Requirements:

• Diploma or Degree in Marketing, Business, or related field
• 1–2 years of experience in e-marketplace operations or digital marketing with hands-on experience in TikTok, Shopee, or Lazada platforms and/or managing TikTok creators or affiliate programs preferred.
• Strong analytical skills with proficiency in Excel or Google Sheets
• Familiar with TikTok Ads Manager and creator marketplace tools
• Creative mindset, self-driven, and able to work in a fast-paced environment