eCommerce Director, Greater Asia Pacific

Lenovo; Singapore; On-site; SGD 150,000 - 200,000; Full time

Job summary

A global technology company in Singapore is seeking an experienced eCommerce Director to lead online sales across the Asia Pacific region. You will manage key strategies to drive revenue and market share, supervising team leaders in various countries. The ideal candidate has over 15 years of experience in eCommerce and strong leadership skills. This full-time role offers an exciting challenge in a rapidly evolving market.

Qualifications

• 15+ years of experience driving direct-to-consumer (D2C) business.
• Proven leadership experience in eCommerce.
• Preferably has sales target ownership experience.

Responsibilities

• Lead online/direct sales across ASEAN, HK, TW, Korea, and ANZ.
• Supervise eCommerce business leaders to drive targeted revenue.
• Manage pricing, site merchandising, and marketing strategies.

Skills

Leadership in eCommerce

D2C business experience

Sales target ownership

People management

Job description

eCommerce Director, Greater Asia Pacific

General Information

WD00087904

Career area:

Country/Region:

State:

City:

SINGAPORE

Date:

Tuesday, September 9, 2025

Working time:

Full-time

Additional Locations: * Singapore - Central Singapore - Singapore * Singapore - Central Singapore - SINGAPORE

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .

Description and Requirements

Role:

Head of GTAP eCommerce is a Senior leadership position within the Lenovo AP eCommerce division that reports directly to GM/Executive Director of AP eCommerce/Direct Sales.

This role leads the online/direct sales over ASEAN, HK, TW, Korea + ANZ.

Currently GTAP region have established eCommerce business and leaders to own P&L of each respective country and this role is to supervise these leaders to drive the business to achieve targeted unit (market share), revenue, gross margin as well as pre-tax income.

The major levers to control this business are pricing, site merchandising, online/offline marketing with spending authorization, product selection, HC capacity control but not restricted to these items.

Key Interaction with:

• GTAP Vice President and CFO
• Country Managers of GTAP countries, GMs of indirect sales divisions– for alignment of sales strategies
• Leaders in supply chain, post-sales support, brand marketing and 4P management
• AP eCommerce Sales Ops Manager, who consolidates/manages strategies, financials, and analytics
• eCommerce 4P team and merchandising team (own team)
• Global web production team
• Global eCommerce teams with subject matter expertise for effective utilization of consistency and best practice sharing

Requirement:

Must Have

• 15+ years of Experience in driving D2C business (Lenovo.com)
• Leadership experience in eCommerce business (driving sales via Internet)
• Sales target ownership (preferably P&L)
• People management (coaching, hiring, mentoring, organization structuring)

Good to Have

• General Manager experience with P&L ownership
• Experience in eCommerce demand generation (media planning, campaign planning, expense management, agency management)
• 4P management

Additional Locations: * Singapore - Central Singapore - Singapore * Singapore - Central Singapore - SINGAPORE

If you require an accommodation to complete this application, please [e-mail]