Ecommerce Brand Marketing Executive

About this Team

What's the team function?

The E-commerce Strategy team is responsible for:

• Overseeing the entire Profit and Loss of online store presence on Shopee, Lazada, Amazon, and TikTok.
• Managing all online sales campaigns, promotions, pricing, and branding for DASHER stores as well as all other Brand stores.

DISCLAIMER: this team will NEVER be involved in operational tasks such as replying to chats or packing parcels!

What's your role?

To keep it simple: Fully responsible for P&L of the Brand store on Shopee, Lazada, and TikTok Platform.

Shopee, Lazada & TikTok:

• Negotiate and deal with online marketplace Key Account Managers (KAM).
• Research and understand marketing trends and consumer needs.
• Perform competitive benchmarking and analysis, and develop associated counter action plans.
• Plan and execute inter-platform marketing efforts (banners, shocking sales, bundle deals, keyword ads, listing ranking).
• Plan and execute monthly marketing campaign mechanisms (lucky draws, complimentary gifts, vouchers, etc.).
• Forecast and communicate with the Procurement team to ensure consistent stock levels and healthy inventory turnover rates.
• Report on a timely basis to Management on store performance and post-mortem of marketing campaigns.
• Communicate with Brand Principal on marketing funding and new product development.

Digital Marketing:

• Study, plan, and aid in executing Meta (Facebook) CPAS marketing efforts.
• Conduct reviews and post-mortems for CPAS performance.

What's the skill required?

• Good command (both spoken and written) of English and Mandarin (as required when communicating with Brand Principal who speaks only Mandarin).
• Basic understanding of micro-economics theory (demand, supply, and price).
• Strong data analytics skills.
• Proficiency in Microsoft Excel.
• P&L mindset.
• Creativity.

Who’s there to support you?

We have a dedicated in-house Graphic Designer team to aid you in the production of multimedia materials needed for product listings on Shopee, Lazada, and TikTok stores. You will work closely with our Procurement and Warehousing teams for shipment-related issues. We also have a Customer Experience team to support customer inquiries and after-sales support.

There will also be support from our in-house Digital Marketing team in liaising with influencers and setting up CPAS ads.

You will be involved in, or even take charge of, various internal training and sharing sessions about the latest market analysis and sales challenges. You are also expected to play an active role in brainstorming sessions and decision-making meetings.

Benefit Package

1. Must-have:

• CPF Contribution
• Annual Increment
• Performance Bonus
• Annual Leave
• Medical Leave
• Compassionate Leave
• Parental Leave
• Child Care Leave

2. General:

• Medical Benefit
• Optical Benefit
• Dental Benefit

3. Special at DASHER:

• Insurance
• Laptop provided
• Company Trip
• Anniversary Gift – Thank you for being with us!
• Birthday Gift – Must celebrate!
• Snacks and Refreshments provided
• Staff Discount – The deals can be amazing!

Nurturing Your Growth, Our Priority

Challenging Industry – never worry about lacking opportunities to learn and grow.

In the challenging industry of e-commerce, we face new problems constantly. Challenges never stop, but DASHER is committed to overcoming them and believes that where there is difficulty, there is opportunity. Face challenges, take them on, conquer them, and GROW!

Elite Teammates – a dream team.

DASHER is committed to maintaining a positive organizational culture and further improving it. You will work with different people with various strengths and expertise, but you all share a common trait: you are ELITE. The team focuses on efficiency, which will definitely drive you to discover and unleash your own potential. Take this opportunity to gain experience and knowledge from your teammates!

Career Progression – clear path ahead.

DASHER has high expectations for you to learn and grow fast. You are expected to play a leadership role in no more than two years. Learn to inspire and influence others here. DASHER has a clear structure for career advancement, and at some point, it's your call whether to develop your skill set towards a management path or a professional/technical path.

You & DASHER

We would rather describe ourselves as a football team instead of a “family.” It is never our intention to make everyone stay together forever until their retirement. Instead, we emphasize the values created and the journey we went through together in achieving our mutual goals.

DASHER nurtures you with support, resources, and opportunities. You achieve personal growth through the valuable experience and knowledge you gain while staying with us, and in this process, you drive the success of DASHER, enabling the organization to grow to the next level.

At some point, when you are ready to take on your new adventure outside of DASHER, we will treat it as a club transfer for a football player. There should be no hard feelings, and we will sincerely wish you all the best. DASHER may be just one of the stops in your career journey, but we will make it your most remarkable and memorable one.