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A leading wildlife group in Singapore is looking for a Senior Executive for a 6-month contract. The role involves analyzing customer data and conducting research to enhance guest experiences. You will collaborate with teams to develop actionable insights that guide strategic decisions in marketing and product development.
Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renowned wildlife parks, connecting visitors to the fascinating world of wildlife. The Group is driving an exciting rejuvenation plan at Mandai Wildlife Reserve, adjacent to Singapore’s Central Catchment Nature Reserve, which will integrate five wildlife parks with distinctive nature-based experiences, green public spaces, and an eco-friendly resort.
About Group Insights:
We advocate for the voice of our guests and consumers, helping the organisation gain a deeper understanding of perception, preferences, and experiences. Driven by a passion for data-driven decision-making to solve complex business challenges, the organisation is expanding its operations, offering opportunities to be involved in exciting projects related to upcoming attraction features. You will be part of a team shaping the future of customer engagement, backed by data and inspired by people.
Role Overview:
We are seeking a highly motivated and detail-oriented individual for a 6-month contract as a Senior Executive. You will analyze customer data and conduct both quantitative and qualitative research to help us understand customer preferences, behaviors, and perceptions. Your insights will support business decisions aimed at enhancing guest experience.
You will collaborate with various teams to understand their goals and develop research approaches that address key challenges and opportunities. Your work will translate data into clear insights, guiding decisions in marketing, product development, and customer experience, ensuring we meet evolving customer needs.
This role offers the opportunity to lead primary research projects and support vital research activities across the organisation, making a significant impact.
Job Duties and Responsibilities:
Job Requirements: