Marketing Mix Modeling Specialist, Large Customer Sales

Google; Singapore; On-site; USD 80,000 - 150,000; Full time

Job summary

An established industry player is seeking a Marketing Mix Modeling (MMM) Specialist to optimize marketing investments through statistical modeling and data insights. In this role, you will guide clients in MMM analyses, translating technical findings into actionable strategies. Your expertise in media analytics and strong communication skills will be vital in influencing decision-making and fostering a data-driven marketing culture. Collaborating with diverse teams, you will enhance Google's MMM capabilities and promote advanced measurement techniques, shaping the future of online advertising. If you are passionate about analytics and client service, this opportunity is perfect for you.

Qualifications

• 8 years of experience in media analytics, advertising sales, or digital marketing.
• Proficient in Python or R for data analysis and modeling.

Responsibilities

• Lead MMM modeling and analysis using Python, R, or other tools.
• Advise clients on measurement strategies and build relationships.

Skills

Media Analytics

Advertising Sales

Digital Media and Marketing

Financial Analysis

Python

R

Communication Skills

Education

Bachelor's Degree

Master's Degree in Statistics or related field

Tools

MMM Techniques

Statistical Modeling Techniques

Job description

Please visit this Google Careers posting for the Vietnamese-translated version of this role.
Google will prioritize applicants who have current right to work in Singapore, Thailand, or do not require Google's sponsorship of a visa.
Applicants can share their preferred working location among Singapore, Jakarta, Indonesia, Kuala Lumpur, Malaysia, Bangkok, Thailand, or Ho Chi Minh City, Vietnam.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
• Experience with programming languages such as Python or R for data analysis and modeling.

Preferred qualifications:

• Master's degree in Statistics, Econometrics, Data Science, Mathematics, or related field.
• Experience with MMM techniques like Bayesian MMM, time series regression, Machine learning.
• Experience in developing and implementing MMMs in business environments, understanding statistical modeling techniques including regression, time series, and causal inference.
• Understanding of digital advertising and measurement ecosystems, such as attribution, experiments, data clean rooms, server-side API.
• Excellent communication skills to present complex information to senior and C-level stakeholders.

About the job

Businesses partnering with Google vary widely, and no single advertising solution fits all. Your online media knowledge, communication skills, and analytical abilities will influence how businesses grow. You will provide client service, research, and market analysis, exploring business needs and aligning Google's product offerings to support growth. You will set visions and strategies for advertising reach.

As a Marketing Mix Modeling (MMM) Specialist, you will help clients optimize marketing investments through statistical modeling and data insights. You will guide clients in MMM analyses, translate technical findings into strategies, and influence decision-making. You will promote measurement methodologies and foster a data-driven marketing culture within Google and its clients.

Our Large Customer Sales teams collaborate with major advertisers and agencies to develop digital solutions, shaping the future of online advertising. We advise on Google's products across search, video, and mobile to connect brands with audiences.

Responsibilities

• Lead MMM modeling and analysis using Python, R, or other tools. Identify key performance drivers and provide recommendations. Explain statistical concepts to technical and non-technical audiences.
• Advise clients on measurement strategies, building relationships with marketing executives and agency partners.
• Collaborate with sales, product, and customer teams to advance MMM discussions and develop new measurement methodologies.
• Identify opportunities to enhance Google's MMM capabilities and promote industry adoption of advanced techniques.

Google is committed to equal opportunity employment and considers all qualified applicants, including those with disabilities or special needs requiring accommodations.