Associate Director, MarTech

Dentsu; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading marketing firm is looking for an experienced marketer who excels at integrating MarTech and data to create personalized customer experiences. This role involves strategic leadership, campaign optimization, and client management to enhance digital maturity. The ideal candidate will possess a strong analytical mindset and a passion for innovation, driving impactful marketing strategies through data-driven insights.

Qualifications

• 5-6 years of experience in utilizing MarTech and data for marketing strategies.
• Proven experience in leading client workshops and strategy sessions.

Responsibilities

• Design and optimize marketing campaigns and customer journeys.
• Advise clients on MarTech components for business goals.
• Lead consulting and implementation projects across MarTech tools.

Skills

Analytical Mindset

MarTech Proficiency

Strategic Vision

Workshop Facilitation

Passion for Innovation

Tools

CDP (Tealium, Segment)

CEP (SFMC, Braze)

Job description

We're seeking an experienced, forward-thinking marketer who is not only well-versed in Marketing, MarTech, and data but also deeply understands how these elements converge to craft hyper-personalized customer experiences. The ideal candidate is, first and foremost, a marketer with a passion for strategy, who leverages MarTech and data as powerful enablers to drive efficiency and business outcomes.

Job Description:

Key Responsibilities:

• Campaign Optimization & Customer Journeys: Design, develop, and optimize marketing campaigns and customer journeys by activating digital data across a range of MarTech platforms and omnichannel (O2O) strategies.

• MarTech Consultation: Advise clients on how various MarTech components can seamlessly work together to drive their marketing and business goals.

• Opportunity Identification: Uncover client opportunities and identify key requirements to address their marketing challenges and enhance digital maturity.

• Strategic Leadership: Lead client workshops, whiteboarding sessions, and strategy discussions, co-creating marketing strategies that help clients mature digitally.

• Project Ownership: Lead consulting, implementation, and managed services projects across a diverse suite of MarTech tools and platforms.

• Pre-Sales & Client Management: Own pre-sales targets, helping clients achieve marketing effectiveness and nurturing relationships for long-term success.

Key Qualifications:

• Analytical Mindset: Strongly analytical, with the ability to translate business goals into actionable technical solutions.

• MarTech Proficiency: Hands-on experience with key platforms like CDP (Tealium, Segment) or CEP (SFMC, Braze), driving marketing strategies with data-driven insights.

• Strategic Vision: Ability to juggle multiple clients and projects, maintaining both a high-level strategic view and a detailed understanding of technical execution.

• Relevant Experience: 5-6 years of experience in utilizing MarTech and data to deliver impactful marketing strategies.

• Workshop Facilitation: Proven experience in leading and delivering client workshops and strategy sessions.

• Passion for Innovation: A strong passion for technology, data, and a love for sharing and selling your ideas to clients and stakeholders.

• Flexibility: Willingness to travel as required to meet client needs and drive project success.

• Consulting Background: Experience in delivering consulting or digital maturity projects is highly desirable.

This is an exciting opportunity for someone who thrives at the intersection of marketing, technology, and strategy—ready to help clients unlock their digital potential.

Location:

Singapore

Brand:

Happy Marketer

Time Type:

Full time

Contract Type:

Permanent