Content Marketing Executive

OVERSEAS FAMILY SCHOOL LIMITED; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading international school in Singapore is seeking a passionate Content Marketing Executive. The ideal candidate will create engaging content, manage social media, and execute marketing strategies to enhance brand awareness. This role requires creativity, strong communication skills, and experience in digital marketing.

Qualifications

• 2+ years of experience in content marketing and digital marketing.
• Excellent written and verbal communication skills.

Responsibilities

• Create compelling website copy and social media content.
• Manage website analytics and trend reports.
• Develop and execute marketing strategies and campaigns.

Skills

Communication

Content Marketing

Digital Marketing

Education

Bachelor’s degree in Communications

Bachelor’s degree in Marketing

Tools

SEO

SEM

CRM

Google Analytics

Job description

Content Marketing Executive

Established in 1991, Overseas Family School (OFS) is a pre-K to Grade 12 international school in Singapore offering IB Diploma and accredited by Western Association of Schools and Colleges (WASC). We are proud educators offering a world-class education informed by a global perspective. We provide a well-rounded education to students of expatriate families from more than 60 countries, and supported by staff members from some 35 countries.

We are seeking a Content Marketing Executive who is storyteller at heart. Someone who is able to captivate the audience, communicate our brand’s value proposition and drive growth.

Responsibilities:

• Create compelling and engaging website copy and social media content.
• Manage website analytics and trend reports for continuous website improvement.
• Manage social media content calendar and ensure timely delivery of contents.
• Develop and execute marketing strategies and campaigns to increase brandawareness and generate leads.
• Conduct research on industry trends, target audience, and competitors.
• Assist with media production for marketing campaigns.

Requirements:

• Bachelor’s degree in Communications, Marketing or any related field.
• 2+ years of experience in content marketing and digital marketing.
• Excellent written and verbal communication skills (multi lingual will be an advantage).
• Knowledge of marketing tools such as SEO, SEM, CRM, Google analytics.