Marketing Manager

At Abbott, we believe people with diabetes should have the freedom to enjoy active lives. That’s why we’re focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

PRIMARY FUNCTION:

• Strategic development and execution of marketing plans and tactics for FreeStyle Libre to drive market penetration and accelerate profitable sales growth.
• Drive brand awareness and adoption via multi-channel marketing, including healthcare professionals, direct-to-consumer and community activations.
• Establish and maintain robust marketing processes to drive seamless execution and a measurement culture to track progress and effectiveness.

MAIN / MAJOR RESPONSIBILITIES

• Develop and implement annual business plans to achieve business targets
• Plan and execute marketing activities flawlessly, working closely with cross-functional teams and partners
• Localize the global brand campaigns when necessary and execute 360 across all relevant channels HCPs, consumer, e-commerce, CRM and retail
• Develop and implement 360-communication plan with traditional and digital media and other consumer touchpoints, working with local media agencies, country manager, distributors and sales teams
• Track and articulate market performance, trends (e.g., digital media, social listening, competitive tracking, medical, regulatory, technological, social, environmental, and legal). and identify their impact on the business to influence business strategy, identify future risks and opportunities and ensure the business is delivering upon its growth targets.
• Work collaboratively with Area and local cross functional teams to execute marketing initiatives with success, as well as identify further opportunities for Freestyle Libre.
• Analyze ROI of advertising and promotional investments to optimize the mix
• Monitor brand performance and marketing budget to ensure it meets KPIs on sales and profitability
• Build rapport & work closely with KOLs to drive brand awareness, preference and advocacy
• Execute field activities such as road shows, product training and symposiums to create product awareness among health professionals and public
• Ensure that all business activities are conducted in accordance with Abbott Code of Ethics and local government laws.

SUPERVISORY/MANAGEMENT RESPONSIBILITIES IF APPLICABLE

MINIMUM BACKGROUND / EXPERIENCE REQUIRED

• A basic degree in business studies, marketing, or any sciences
• 6+ years of consumer marketing management experience gained at a country, regional or global level of an MNC; experience in HCP marketing will be an added advantage
• Preferably in the pharmaceutical and/or FMCG Health or OTC /medical device industry
• Knowledge & experience in diabetes category will be advantageous
• Versatile, result-oriented, energetic / dynamic personality & passionate about branding
• Innovative & resourceful person that thinks out of the box to deliver creative and cost-effective branding strategies
• An excellent communicator, both verbally & in writing
• Intimate knowledge of marketing mix tools and application know-how
• In-depth understanding of the workings of strategic & operational marketing, business planning & current healthcare marketing best practices
• Organizational skills & operational rigor to ensure effective execution of plans
• Achieve Plan sales and margin
• Achieve new users and retention targets

The base pay for this position is

N/A

JOB DESCRIPTION:

At Abbott, we believe people with diabetes should have the freedom to enjoy active lives. That’s why we’re focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

PRIMARY FUNCTION:

• Strategic development and execution of marketing plans and tactics for FreeStyle Libre to drive market penetration and accelerate profitable sales growth.
• Drive brand awareness and adoption via multi-channel marketing, including healthcare professionals, direct-to-consumer and community activations.
• Establish and maintain robust marketing processes to drive seamless execution and a measurement culture to track progress and effectiveness.

MAIN / MAJOR RESPONSIBILITIES

• Develop and implement annual business plans to achieve business targets
• Plan and execute marketing activities flawlessly, working closely with cross-functional teams and partners
• Localize the global brand campaigns when necessary and execute 360 across all relevant channels HCPs, consumer, e-commerce, CRM and retail
• Develop and implement 360-communication plan with traditional and digital media and other consumer touchpoints, working with local media agencies, country manager, distributors and sales teams
• Track and articulate market performance, trends (e.g., digital media, social listening, competitive tracking, medical, regulatory, technological, social, environmental, and legal). and identify their impact on the business to influence business strategy, identify future risks and opportunities and ensure the business is delivering upon its growth targets.
• Demonstrate excellent project management skills
• Work collaboratively with Area and local cross functional teams to execute marketing initiatives with success, as well as identify further opportunities for Freestyle Libre.
• Analyze ROI of advertising and promotional investments to optimize the mix
• Monitor brand performance and marketing budget to ensure it meets KPIs on sales and profitability
• Build rapport & work closely with KOLs to drive brand awareness, preference and advocacy
• Execute field activities such as road shows, product training and symposiums to create product awareness among health professionals and public
• Ensure that all business activities are conducted in accordance with Abbott Code of Ethics and local government laws.

SUPERVISORY/MANAGEMENT RESPONSIBILITIES IF APPLICABLE

• One direct report

MINIMUM BACKGROUND / EXPERIENCE REQUIRED

• A basic degree in business studies, marketing, or any sciences
• 6+ years of consumer marketing management experience gained at a country, regional or global level of an MNC; experience in HCP marketing will be an added advantage
• Preferably in the pharmaceutical and/or FMCG Health or OTC /medical device industry
• Knowledge & experience in diabetes category will be advantageous
• Versatile, result-oriented, energetic / dynamic personality & passionate about branding
• Innovative & resourceful person that thinks out of the box to deliver creative and cost-effective branding strategies
• An excellent communicator, both verbally & in writing
• Intimate knowledge of marketing mix tools and application know-how
• In-depth understanding of the workings of strategic & operational marketing, business planning & current healthcare marketing best practices
• Organizational skills & operational rigor to ensure effective execution of plans
• Achieve Plan sales and margin
• Achieve new users and retention targets

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Marketing Support

DIVISION:

ADC Diabetes Care

LOCATION:

Singapore > Singapore : DUO Tower

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 10 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable

About Us

Abbott  is about the power of health. For more than 135 years, Abbott  has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.

The people of  Abbott  come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.

We invite you to explore opportunities at  Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer,  Abbott  welcomes and encourages diversity in our workforce.