Marketing Manager - Events

Marketing Manager - Events

About the Company:

I am representing a leading international events organization. Their global portfolio of events provides invaluable opportunities for networking, knowledge sharing, and business development.

Job Purpose:

The Marketing Manager will play a crucial role in developing and executing strategic marketing campaigns to drive attendance, exhibitor participation, and sponsorship for our events. This role requires an individual with a strong understanding of both traditional and digital marketing strategies.

Key Responsibilities:

1. Design and carry out multi-channel marketing campaigns (digital, print, social), adapting globally, managing timelines/budgets, and creating marketing materials.
2. Manage social media, optimize website SEO, run email campaigns, and analyze performance.
3. Align marketing with sales/operations, partner with media, and manage vendors.
4. Research markets, monitor competitors, and report on campaign effectiveness.
5. Provide on-site marketing and assist with post-event reporting.

Qualifications:

1. Proven experience in a marketing role, preferably within the events industry.
2. Strong understanding of digital marketing principles and best practices.
3. Strong project management and organizational skills.
4. Ability to work independently and as part of a team.
5. Proficiency in relevant marketing tools and software.
6. Fluency in Mandarin is highly beneficial for this role, as it involves direct interaction with Mandarin-speaking clients.

Great opportunity - if the above description screams you, apply now!