Senior Manager – CRM, CX & Consumer Data, Asia Pacific

TN Germany; Singapore; Remote; SGD 80,000 - 120,000; Full time

Job summary

A leading global skincare and make-up company is seeking a Senior Manager - CRM, CX & Consumer Data for the Asia Pacific region. This role involves leading CRM strategies, analyzing customer data, and enhancing customer engagement. The ideal candidate will have a strong background in CRM, analytics, and digital marketing, with a focus on customer experience. Join a dynamic team committed to innovation and diversity in a flexible work environment.

Benefits

Attractive compensation and benefits

Development and training opportunities

Flexible work environment

Qualifications

• 10 years in CRM, analytics & Digital, both on and offline.
• Experience in managing a loyalty program.
• Strong presentation skills with excellent written and verbal communication.

Responsibilities

• Lead APAC strategy to drive recruitment & retention.
• Utilize CRM & CX data to generate insights.
• Collaborate with Global teams to ensure current strategies.

Skills

Customer-focused

Analytical skills

Communication

Collaboration

Problem-solving

Education

Business Degree

Tools

Adobe Campaign

Qlik Sense

Tableau

Job description

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Groupe Clarins

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Posted:

16.05.2025

Expiry Date:

30.06.2025

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Job Description:

Ready to bring passion into your career?

A global leading skincare and make-up company, Clarins group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Its raison d’être is "making life more beautiful, passing on a more beautiful planet".

Operating in more than countries, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

Because our talents are unique, we are committed to promoting diversity in all its forms.

Do you want to help write the next chapter of our story? We are looking for a Senior Manager - CRM, CX & Consumer Data, Asia Pacific, based in Singapore.

THE ROLE:

Lead APAC strategy to drive recruitment & retention

• Co-build with the market a strong CRM omnichannel strategy to drive repurchase and loyalty, and develop a year-round CRM action plan aligning with our APAC priorities.
• Work with markets to animate campaigns, support CRM activities and mechanics to target relevant customer groups (Club Clarins, VIPs, prospects, Make-up vs Skincare…).
• Oversee and develop the Loyalty strategy (Club Clarins Program) together with Global and countries, support countries in the evolution and animation of their Club Clarins Program (Tiers, brand identity, Member’s day) & Loyalty Engine.
• Drive cross-product segments/categories link-selling and penetration through best practice sharing focusing on key product campaigns and customer segments.
• Propose operations & mechanisms to increase contactability (mobile and email opt-in in markets) and improve main KPIs: decrease churn rate & increase new customer repeat rate.
• Develop and implement the CRM loyalty program, membership campaigns, and marketing automation rules to achieve customer retention and loyalty KPIs.
• Oversee the setup and implementation of trigger campaigns, including recommending the target audiences for campaigns based on briefs submitted by markets.

Drive Analysis & insights related to the customer

• Utilize CRM & CX data to generate insights, track KPIs, and drive actionable recommendations and strategy to improve customer interaction and retention.
• Support marketing teams to understand customer behavior (retention, cross-sell, link-sell…) for specific product launches or campaigns.
• Support other transversal teams (Retail, E-commerce) for deep dives into customer profiling (Mega campaign, new store…).
• Continuously track key performance metrics of customer database and measure the impact of CRM initiatives, to evaluate effectiveness as well as for reporting to key stakeholders.
• Analyze customer purchase patterns, migration of customers, and recruitment of new customers per channel and retention of existing customers to support APAC main CRM KPIs.
• Advise and challenge markets to develop strong customer knowledge within CRM teams.
• Generate insightful reports, post-campaign analysis to optimize the strategy and its implementation.
• Perform consumer Journey Mapping and analyze business touchpoints to increase commercial opportunities.

Drive Clientelling strategy, approaches, and manage customer development and acquisition initiatives in close collaboration with Retail & Training teams

• Create and execute regional Clientelling strategy, plan, and tools based on global strategy and local needs.
• Champion in-market understanding, adaptation, and roll-out of new/existing tools, data, training, and programs across retail stores and remote selling.
• Deliver the development and management of strategies for attracting new clients.
• Drive client development, lifecycle planning, and new Clientelling tactics to grow business from existing clients.
• Collaborate with Marketing, Retail & Training team to create synergies and workflows focused on customer centricity.
• Provide reporting and analysis, according to ongoing business context and needs, specifically insights into customer buying behavior to understand different behaviors by customer profile, segment, or product line.
• Set up CRM benchmarks and monitor loyalty and customer metrics regularly.
• Support other teams (CX, EC, marketing) in leveraging the Clientelling tool.
• Propose evolutions & recommendations to constantly improve outreach and features of the tool.

Drive Customer Experience strategy

• Define in line with Global the APAC customer care guidelines & strategy.
• Support APAC Customer Experience teams to implement APAC & Global tools including AI chatbot, new channels such as Line, Kakao…
• Analyze and share internally (local & global) Customer Care KPIs, NPS, and SLAs.
• Recommend APAC customer voice strategy & evolutions by listening to voice call records, customer verbatim/reviews from NPS/CSAT.
• Analyze and recommend actions/evolutions to enhance the consumer experience based on customer care insights.

Oversee APAC market’s CRM platforms & tools

• Support APAC project team and Global teams for main CRM-related projects implementation (Clientelling, customer care…) by representing the business and being the bridge with the local markets.
• Be a key partner for the successful installation / roll-out of the new & best in class tools in APAC.
• Ensure the relevancy and effectiveness of local CRM tools in managing customer data, segmentation, and targeted campaigns considering local specificities.
• Ensure compliance and security with data protection and safeguard customer data, staying updated with industry trends, emerging technologies, and local channels.
• Master all key CRM tools from a business user perspective (Loyalty, Clientelling, Campaign management…).

Lead and animate APAC’s local CRM & CX teams

• Be the regional center of excellence for CRM, data analytics, and CX, and the champion of consumer intimacy in the region.
• Work closely with transversal teams (CRM, Marketing, Retail, EC) and stores to ensure a deep understanding of the consumer.
• Collaborate with Global teams (HQ in France) to represent APAC needs and local specificities and ensure global tools and strategies are always current.
• Train and animate APAC markets, guide them on CRM practices, tools, and techniques to maximize efficiency and productivity.

Other responsibilities may be added to the above, which are consistent with the title Senior Manager - CRM, CX & Consumer Data, Asia Pacific

YOU HAVE:

• Business Degree, focus on CRM/Customer Experience/Business management/Marketing
• 10 years in CRM, analytics & Digital, both on and offline
• Previous relevant experience(s) in B-to-C CRM, preferably in an international retail environment
• Strong presentation skills with excellent written and verbal communication skills
• Customer-focused, results-oriented and passionate about customer engagement
• Strong interest in understanding consumer insights and behaviour, with an eye for detail and a broad sense of perspective
• Experience in managing a loyalty program
• Experience of CRM/lifecycle planning, including segment identification, trigger definition, journey planning and testing.
• Experience with Marketing Automation a must, Adobe Campaign Preferred.
• Knowledge of data visualisation tools like Qlik Sense or Tableau
• Good with numbers, have strong analytical skills and problem-solving capabilities
• Digitally-minded with an awareness of online trends and innovations
• Ability to communicate clearly and create good relations with others
• Strong collaborator with influencing skills to bring people together in solving problems, and resourceful in finding ways to get things done
• Open-minded, adaptive to change and flexible in an evolving fast-paced environment genuinely looking forward to new challenges, High sense of ownership

WE HAVE:

• Close to 70 years of expertise in beauty and spa, with the Clarins and myBlend brands
• Unique products and innovative services
• A commitment to Social & Environmental Responsibility embedded in our raison d'être
• A caring and inclusive corporate culture
• Development and training opportunities
• Attractive compensation and benefits
• A flexible work environment, with up to 2 days of remote working per week