Performance Marketing Manager

If you have a passion for beauty and yearns to thrive in a growing organization, come join us and help us make a change within!

This role will help to grow company revenue and profits through effective marketing strategies and tools, improving brand loyalty and expanding outreach, visibility and value. Focus is to provide support in marketing efforts through CRM, Digital / social media, special events and other avenues.

We are seeking a dynamic and results-driven Performance Marketing Manager to lead our digital marketing efforts. The ideal candidate will have a proven track record in developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth.

Key Responsibilities

Develop and Execute Digital Marketing Strategy:

• Create and implement a multi-channel digital marketing strategy aligned with overall business goals and objectives.
• Oversee and manage digital marketing campaigns, including SEO/SEM, email marketing, social media, content marketing, and paid advertising.
• Propose realistic benchmarks, and develop strategies to gain a competitive edge
• Develop performance goals that identify industry trends, revenue drivers, and opportunities, and discuss findings with the leadership team
• Keeping abreast of the latest digital trends and continued advancements in digital technologies and marketing best practices

Content Marketing and Social Media:

• Plan, develop, and optimize engaging and relevant content for various digital channels, including website, blog, social media, and email marketing.
• Monitor and manage social media platforms to build brand presence, engage with the audience, and drive traffic.
• Search Engine Optimization (SEO) and Search Engine Marketing (SEM):
• Conduct keyword research, on-page optimization, and link-building activities to improve organic search rankings.
• Manage and optimize paid advertising campaigns (Google Ads, Bing Ads, etc.) to increase online visibility and drive qualified traffic.

Email Marketing:

• Design, implement, and optimize email marketing campaigns to nurture leads, retain customers, and drive conversions.
• Monitor email performance metrics and implement A/B testing to improve campaign effectiveness.

Analytics and Reporting:

• Utilize web analytics tools (e.g., Google Analytics) to track, measure, and report on KPIs, including website traffic, conversion rates, ROI, and customer acquisition cost.
• Provide regular reports and insights to management, and make data-driven recommendations for optimization.
• Track and measure the performance of all marketing channels and propose optimization initiatives to maximize marketing ROI
• Provide regular management updates on business performance and marketing programs efficiency, best practice sharing and improvement plans to continuously achieve the best utilization of resources and maximization of sales and revenue growth

Budget Management:

• Manage and allocate digital marketing budgets effectively to maximize ROI and achieve set performance targets.
• Plan and manage budget across all marketing channels and platforms

Team Collaboration:

• Work collaboratively with cross-functional teams, including design, content, and sales, to ensure seamless execution of digital marketing initiatives.
• Collaborate with the Operation team with marketing campaigns, promotion programs/events to drive sales
• Manage and guide the marketing team on the execution of marketing activities, coach them to raise their competencies and motivate them to achieve good outcomes

CRM

• Track customer experiences across online and offline channels, devices, and touchpoints of a customer journey
• Develop a protocol that ensures response to customer queries in a timely and effective manner, via phone, email, social media, or chat applications

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business, or related field.
• 3-5 years of experience in digital marketing, with a focus on strategy development and execution.
• Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools, email marketing software, and social media management tools.
• Strong understanding of SEO/SEM best practices and experience with paid advertising platforms (Google Ads, Facebook Ads, etc.).
• Excellent written and verbal communication skills in both English and Mandarin
• Analytical mindset with the ability to interpret and act on marketing data.
• Creative thinker with the ability to generate innovative marketing ideas.

Why Caring Skin:

At Caring Skin, we are committed to being a good company that creates great value, impacts lives with our high-quality skin care solution, and being the place of choice for customers and employees.

We believe great service starts from supporting our colleagues well. We care for one another like a family. We take pride in our work and want to continue doing good.

By joining Caring Skin, you can make a difference in the lives of others with the potential you can bring to the team, and through our holistic skincare solution.