Regional Performance Marketing Assistant Manager

SAMSUNG ASIA PTE. LTD.; Southwest; On-site; SGD 60,000 - 100,000; Full time

Job summary

An established industry player is on the lookout for a Senior Affiliate Marketing professional to spearhead their affiliate and partnership strategy. This pivotal role combines hands-on program ownership with strategic oversight, driving new customer acquisition through performance-based partnerships. You will thrive in a data-driven environment, managing relationships and optimizing performance at scale. With a focus on collaboration across teams and agencies, this position offers an exciting opportunity to make a significant impact on the company's growth and success.

Qualifications

• 4-6+ years of affiliate marketing experience in eCommerce or DTC.
• Proven success in scaling affiliate programs and managing partnerships.

Responsibilities

• Lead day-to-day operations of Performance Marketing and affiliate strategy.
• Manage affiliate networks and optimize performance data for ROI.

Skills

Affiliate Marketing

Data Analysis

Negotiation

Project Management

Communication

Education

Bachelor's Degree

Tools

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Adobe Analytics

Job description

Position Summary

We are seeking a seasoned Senior Affiliate Marketing professional to manage our affiliate and partnership strategy. This role combines hands-on affiliate program ownership with strategic oversight of paid media support and external agency management. You'll drive new customer acquisition through performance-based partnerships while ensuring alignment and accountability across all agency partners.

This is a high-impact role for someone who thrives in a data-driven, cross-functional environment and can juggle both relationship building and performance optimization at scale.

Roles & Responsibilities

Lead day-to-day operations of Performance Marketing operations management by working closely with key stakeholders in local markets, agency partners and RHQ/HQ team. Ensure proper & smooth functioning of the operations with proper project management, supervision and cross-team collaboration.

Affiliate Marketing Ownership (Primary Focus – 60%)

· Develop, lead, and optimize the affiliate marketing strategy to drive acquisition and revenue.

· Manage affiliate networks and platforms

· Recruit and onboard high-performing affiliates, publishers, and create regional partnerships.

· Negotiatecontracts, commission structures, and exclusive partnerships with top-tier partners.

· Analyze affiliate performance data and implement ongoing optimizations to maximize ROI.

· Ensure compliance, proper tracking, and alignment with brand standards across all partners.

Paid Media Collaboration (20%)

· Support internal and agency-led paid media campaigns (Google Ads, Meta, TikTok, etc.).

· Analyze performance data to help identify synergies and optimizations across affiliate and paid channels.

· Provide creative and strategic input for cross-channel campaign planning and execution.

· Assist in bridging attribution insights across affiliate and paid to ensure proper crediting and optimization.

Agency Management (20%)

· Serve as the primary point of contact for external affiliate and media agencies.

· Set clear performance expectations, goals, and KPIs for agency partners.

· Oversee campaign execution, timeline management, and reporting deliverables from agencies.

· Evaluate agency performance on a regular basis and recommend improvements or changes as needed.

· Ensure strategic alignment between internal teams and agency deliverables.

Skills & Qualifications

· 4–6+ years of affiliate marketing experience, preferably in eCommerce or DTC.

· Proven success in scaling affiliate programs and managing complex partnerships.

· Experience managing or collaborating with media and affiliate agencies.

· Familiarity with major affiliate platforms

· Solid understanding of paid media channels, budgets, and campaign reporting.

· Strong data analysis and excel skills; experience with GA or Adobe Analytics is a plus.

· Excellent communication, negotiation, and cross-functional leadership skills.

Preferred Qualifications

• Previous agency or vendor management experience with performance-based contracts.
• Background in DTC, subscription eCommerce, or omnichannel retail.
• Experience with influencer or ambassador programs is a plus.