Marketing director

ECHO TECHNICAL PTE. LTD.; Singapore; On-site; SGD 80,000 - 150,000; Full time

Job summary

Join a forward-thinking company as a Marketing Director, where you will lead innovative marketing strategies in the dynamic fintech sector. This role is pivotal in driving brand awareness and customer acquisition, ensuring that the company stands out as a leader in financial technology. You will oversee a talented marketing team, manage budgets, and collaborate with various departments to achieve marketing objectives. If you have a passion for fintech and a proven track record in strategic marketing, this is the perfect opportunity to make a significant impact in a rapidly evolving industry.

Qualifications

• 8-10 years of marketing experience with 5 years in a leadership role.
• Deep understanding of the fintech landscape and marketing strategies.

Responsibilities

• Develop and implement cohesive marketing strategies aligned with business goals.
• Oversee brand identity and execute integrated marketing campaigns.

Skills

Strategic Planning

Brand Management

Market Research

Campaign Management

Lead Generation

Analytics and Reporting

Team Leadership

Budget Management

Collaboration with Stakeholders

Compliance

Education

Bachelor's degree in Marketing or Business

MBA

Job description

As a Marketing Director , you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will play a crucial role in positioning the company as a leader in the financial technology sector. The ideal candidate will possess a deep understanding of the fintech landscape, strong leadership skills, and a proven track record in creating and implementing successful marketing campaigns.

Responsibilities:

1. Strategic Planning: Develop and implement a cohesive marketing strategy aligned with the company's business goals and objectives.
2. Brand Management: Oversee the development and maintenance of a strong and consistent brand identity across all channels.
3. Market Research: Stay informed about industry trends, market conditions, and customer preferences to identify new opportunities and threats.
4. Campaign Management: Plan and execute integrated marketing campaigns, including digital marketing, content marketing, events, and public relations.
5. Lead Generation: Drive customer acquisition efforts through targeted lead generation campaigns and partnerships.
6. Analytics and Reporting: Utilize data and analytics tools to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
7. Team Leadership: Manage and mentor a high-performing marketing team, fostering collaboration and professional development.
8. Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve marketing goals.
9. Collaboration with Stakeholders: Work closely with cross-functional teams, including sales, product development, and customer support, to ensure alignment and collaboration across departments.
10. Compliance: Ensure all marketing activities comply with industry regulations and standards.

Requirements:

1. Education: Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
2. Experience: Minimum of 8-10 years of experience in marketing, with at least 5 years in a leadership role within the fintech industry.
3. Fintech Knowledge: In-depth understanding of the fintech landscape, including knowledge of financial products, technologies, and regulatory considerations.
4. Strategic Thinker: Proven ability to develop and execute comprehensive marketing strategies that align with overall business objectives.
5. Leadership Skills: Strong leadership and team management skills, with the ability to inspire and guide a diverse team.
6. Analytical Skills: Proficient in using data and analytics to make informed decisions and optimize marketing performance.
7. Communication Skills: Excellent written and verbal communication skills, with the ability to effectively communicate complex ideas.
8. Innovative Mindset: Stay updated on emerging marketing trends and technologies, bringing innovative ideas to the table.
9. Collaborative Nature: Ability to collaborate effectively with cross-functional teams and external partners.
10. Results-Driven: Demonstrated track record of achieving and exceeding marketing goals and KPIs.