Vice President, Card Product Management - WPB

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Wealth and Personal Banking is our new global business combining Retail Banking and Wealth Management; and Global Private Banking, to become one of the world’s largest global wealth managers with USD1.4 trillion in assets. Across Asia, where wealth pools are growing faster than in any other region, HSBC’s wealth revenues grew 12% in 2019 (year-on-year) to USD5.7 billion. Our dedicated colleagues serve millions of customers worldwide across the entire spectrum of private wealth, ranging from personal banking individuals and families, through to business owners, investors and ultra-high-net-worth individuals. We provide products and services such as bank accounts, credit cards, personal loans and mortgages, as well as asset management, insurance, wealth management and private banking, that best suit our customers’ needs.

We are currently seeking a high calibre professional to join our team as a Vice President, Card Product Management. 

• Review competitive analysis and drive portfolio and retention initiatives to achieve business plans
• Set direction to product offerings to meet consumers’ changing needs and competitiveness
• Establish business model, review and formulate product strategy to ensure product profitability
• Introduce sales tools to facilitate the sales process where applicable
• Review retention strategy and pricing empowerment to retain profitable customers
• Review credit policy with WPB Risk to drive risk reward balance
• Review processes with support units and to establish and communicate business goals
• strategize marketing plan to ensure sufficient product awareness programmes to drive leads to deliver business results
• Implement acquisition and retention initiatives to meet financial objectives set
• Develop business proposals and establish business case for each initiative
• Enhance customer experience and satisfaction through on-going review of product offerings, process streamlining, automation initiatives to improve efficiency and cost reduction and improvement in the onboarding journey
• Provide business requirements and UAT support for projects
• Define customer segments in conjunction with Propositions and Research Team
• Draw up extraction criteria per segment-specific programme
• Evaluate and improve on offers for each segment
• Work with Marketing to ensure effective utilization of budget to drive acquisition and product awareness
• Implement campaigns according to schedule and approved marketing budget
• Track campaigns effectiveness and identify key learnings

Requirements

• Degree holder with minimum 5 years’ experience in consumer credit cards within banking
• In depth understanding of customer segmentation, marketing, acquisition and regulatory environment surrounding consumer credit cards
• Excellent communication and interpersonal skills, and ability to interact and work with a wide spectrum of internal and external stakeholders

To be considered for this role, the relevant rights to work in Singapore is required.

You’ll achieve more when you join HSBC.
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Issued by The Hongkong and Shanghai Banking Corporation Limited.

As one of the world’s leading international banks, HSBC was founded in 1865 and has two home markets - Hong Kong and London. The HSBC Group opened its first branch in Singapore in 1877. HSBC Singapore provide personal, private, commercial and investment banking services including areas such as insurance, forfaiting, trusts, securities and capital markets.

About HSBC

As one of the world’s leading international banks, HSBC was founded in 1865 and has two home markets - Hong Kong and London. The HSBC Group opened its first branch in Singapore in 1877. HSBC Singapore provide personal, private, commercial and investment banking services including areas such as insurance, forfaiting, trusts, securities and capital markets.

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