DIGITAL PRODUCT MANAGER

VALAR TRADERS PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in the food and beverage industry is seeking a Product Manager. This role involves ensuring product safety and compliance while developing innovative offerings aligned with consumer preferences. The ideal candidate will be knowledgeable about market trends and possess strong communication and problem-solving skills. Responsibilities include collaborating with marketing teams, managing online campaigns, and staying updated on industry regulations.

Qualifications

• Deep knowledge of food and beverage products.
• Experience with social media networking and advertising.

Responsibilities

• Identify key market segments and trends driving growth.
• Collaborate with sales and marketing teams for digital strategies.
• Monitor and manage the media budget effectively.

Skills

Communication

Problem Solving

Research

Interpersonal Skills

Education

Degree or Diploma

3 Years Relevant Work Experience

Job description

Product Manager - Food & Beverage Industry

Product managers play a key role in ensuring that food and beverage products are not only delicious but also safe, compliant, and aligned with consumer needs and preferences.

In this industry, they must stay informed about the latest market trends, regulatory requirements, and consumer demands to develop products that exceed expectations.

Understanding consumer preferences is critical, especially as consumers today are more health-conscious and environmentally aware, expecting their purchases to reflect these values.

Duties and Responsibilities

1. Identify key market segments and trends driving growth and innovation.
2. Stay updated with the evolving regulatory landscape, ensuring compliance with food safety regulations.
3. Collaborate with sales and marketing teams to develop digital marketing strategies.
4. Design and implement online marketing campaigns across digital platforms.
5. Manage social media platforms and web advertising efforts.
6. Develop and refine social media strategies.
7. Stay abreast of industry trends and technologies.
8. Assess online user experiences and develop improvement strategies.
9. Maintain communication with customers through reports, news articles, and industry guides.
10. Monitor and manage the media budget effectively.
11. Prepare and present digital marketing reports.

Requirements and Qualifications

• Deep knowledge of food and beverage products.
• Experience with social media networking and advertising.
• Ability to work under pressure.
• Knowledge of current industry technologies and trends.
• Excellent interpersonal, communication, and presentation skills.
• Detail-oriented with strong organizational abilities.
• Capable of conducting thorough research.
• Ability to work independently and collaboratively.
• Strong problem-solving skills.
• Willingness to stay updated on industry trends.
• Experience in staff training and mentoring.
• Degree, diploma, or minimum three years of relevant work experience.
• Flexibility to work early mornings, nights, and weekends.