Marketing Communications Manager

ONE FARRER PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading hotel in Singapore is seeking a Marketing Communications Manager to develop and implement strategies that enhance the hotel's brand visibility. The role involves managing media relations, developing promotional materials, and ensuring effective internal communications. The ideal candidate will have a strong background in hospitality marketing, excellent organizational skills, and the ability to work collaboratively across departments. This position offers the opportunity to significantly impact the hotel's marketing efforts and brand image.

Qualifications

• 4-5 years experience in Hospitality or Public Relations.
• 2-3 years in a managerial role for Marketing Communications.

Responsibilities

• Develop and manage marketing communications strategies.
• Liaise with media and manage publicity.
• Oversee marketing campaigns and ensure adherence to objectives.

Skills

Organizational Skills

Presentation Skills

Project Management

Strategic Thinking

Creativity

Analytical Skills

Education

Degree in Business Administration

Degree in Marketing

Degree in Mass Communication

Degree in Branding

Tools

MS Office

Photoshop

Graphic Applications

Job description

Reporting to the Director, Sales & Marketing, the incumbent shall be responsible for developing, implementing and evaluating the hotel’s communication objectives and strategies including advertising, public relations, on-line activity, graphics and collateral.

Key Responsibilities:

• Be responsible for overall marketing communications and public relations strategies of the hotel targeted markets and audiences, including planning and strategising marketing and communications objectives.
• Develop media and relevant product partner contacts, and act as the hotel's liaison with the media to manage publicity through development, organization and coordination of promotional activities, press releases, media and partnership activities.
• Manage the on-line arena including social media and guest feedback forums.
• Manage internal communications effectively.
• Enhance the image and awareness of hotel branding and maintain brand standards.
• Develop communications manual, media relations, crisis communications, branding and other relevant guidelines and standards.
• Support all departments on promotions and events at the hotel.
• Assist with the preparation of annual marketing plan, budgeting and forecasting.
• Support OFH’s portfolio in major events and A&P projects.
• Translate and proof read various correspondences/releases in English and Chinese.
• Develop PR strategies, story angles and media collaterals including media releases, fact sheets and FAQs.
• Liaise with various departments and work with vendors when required.
• Track and monitor coverage and effectiveness of marketing campaigns.
• Manage and execute the marketing communications plans and ensure it adheres to the hotel's objectives.
• Develop and propose appropriate channels of communications in order to achieve the marketing communication objectives.
• Develop and manage branding/tactical campaigns and promotional tools to provide support for other departments to achieve the business targets, including joint marketing efforts with other strategic partners.
• Develop and manage good local and international media network in order to enhance the brand image and heighten the brand awareness.
• Handle media inquiries, press releases and the organisation of media events and press conference within a specific time frame as and when required
• Initiate new marketing opportunities to grow the hotel's revenue potential in terms of marketing communication.
• Oversee collation of competitive market research to ensure hotel's promotional offerings remain competitive and relevant.
• Handle photography schedule and ensure that the image library is consistently updated.
• Conceptualise, develop and uphold the quality of all marketing collaterals.
• Ensure that the production and quality adheres to the corporate branding identity guidelines.
• Manage the accuracy and coherence of all information/communication across all channel of medium.
• Perform all duties and responsibilities in a timely and efficient manner in accordance with established hotel policies to achieve the overall objectives of the position.
• Maintain the highest standard of professionalism, ethics, and attitude towards all hotel guests, clients, colleagues and owners.
• Uphold the integrity and confidentiality of all information when handling key information.
• Perform related duties and special projects as assigned.

Requirements:

• Degree in Business Administration/Marketing/Mass Communication/Branding, or its equivalent professional certification.
• Minimum 4 - 5 years of experience in the Hospitality industry or Public Relations agency, with at least 2 - 3 years of experience in the capacity of Manager, Marketing Communications.
• Proficient in MS Office, Photoshop and Graphic applications.
• Excellent organizational, presentation and project management skills.
• Willing and able to work on weekends and public holidays, when required.
• Good media contact.
• Strong strategic capabilities combined with creative tactical skills.
• Analytical and mature, with an eye for details.