Head of Sales and Business Development

HYVE PROMO PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

HYVE Promo is seeking an experienced Head of Sales and Business Development to lead and scale their sales strategy in the APAC and Middle East regions. The ideal candidate will have a strong background in multi-sided platform e-commerce and a proven track record in building high-performing sales teams. This role involves developing go-to-market strategies, driving customer acquisition, and collaborating cross-functionally to ensure long-term business growth.

Benefits

Comprehensive medical and dental insurance plans

Full compliance with CPF contributions

Opportunity to collaborate with global teams

Flexible 'My Time' policy

Growth & development through internal initiatives

Transparency and inclusion via monthly all-hands meetings

Qualifications

• 8+ years of progressive experience in sales and business development.
• 3–5 years in a leadership role.
• Strong understanding of sales processes and pipeline management.

Responsibilities

• Develop and execute the GTM playbook with a comprehensive sales strategy.
• Build, lead, and mentor a high-performing sales team.
• Drive customer acquisition through data-driven strategies.

Skills

Sales Strategy

Business Development

Leadership

Negotiation

Communication

Data-driven mindset

Education

Bachelor’s degree in Business, Marketing, or related field

MBA preferred

Tools

CRM tools (e.g., Netsuite, HubSpot, Salesforce)

Job description

Ideal Background:

We are seeking an experienced Head of Sales and Business Development with Startup experience to lead, scale and define the go-to-market (GTM) playbook covering all aspects of sales strategy, execution, and partnership growth for HYVE Promo. This role will play a key part in fostering a stronger team dynamic, building leadership capabilities, and driving our sales and SDR teams to achieve consistent performance metrics, including onboarding 90+ channel distribution, sourcing and merchandizing clients monthly.

The ideal candidate will have a proven track record in scaling sales teams and go-to-market strategies within multi-sided platform e-commerce environments, preferably in corporate gifting or B2B SaaS/e-commerce sectors. This person will report directly to the General Manager, who will work side-by-side and help in the build-out of our teams, to work cross-functionally with marketing, product, operations, and customer success teams to drive revenue and ensure long-term business growth.

What You will be up to:

Sales Strategy & Execution

• Develop and execute and optimize the GTM playbook with a comprehensive sales strategy aligned with company growth targets across APAC and the Middle East.
• Set measurable KPIs, manage performance metrics, and continuously optimize the sales funnel.
• Build, lead, and mentor a high-performing sales team focused on enterprise and mid-market clients.

Year 1 Deliverables: Continuously test, challenge, improve, implement & scale a revamped sales playbook - taking a first principles mindset to identify & improve gaps

• Achieve monthly client onboarding goals of 90+ clients with scalable systems and processes.
• Become the top sales performers in the first 6 months by deeply understanding our client, setting the standard for sales team & SDR’s.
• Build a great team of SDRs & key Accounts Executive, such that at any given period 70% of them are meeting quota.
• Establish and be a critical part of a two-way feedback loop between prospective clients, the sales team & the product team, continuously taking inputs from both & distill them into relevant, consumable and actionable messages.

Business Development & Partnerships

• Identify and pursue new business opportunities, including key accounts, reseller partnerships, and channel partners.
• Establish relationships with agencies, procurement platforms, and corporate clients in industries such as FMCG, banking, tech, and consulting.
• Explore and develop new verticals and revenue streams for the platform.

Customer Acquisition & Retention

• Drive customer acquisition through data-driven strategies and targeted outreach.
• Work closely with marketing to align messaging, lead generation, and nurturing campaigns.
• Implement retention strategies to increase repeat business and customer lifetime value.

Market Expansion

• Lead regional expansion efforts into new markets across Southeast Asia, India, and the Middle East.
• Understand local market dynamics, competition, and regulatory environments.
• Build localized sales strategies and partner ecosystems.

Cross-functional Collaboration

• Partner with Product and Marketing to shape product roadmap based on customer insights and market trends.
Collaborate with Operations to ensure smooth order fulfillment and scalability of services

We would LOVE to hear from you if you have:

• 8+ years of progressive experience in sales and business development, with at least 3–5 years in a leadership role.
• Proven experience in a multi-sided platform or marketplace environment (e.g., B2B e-commerce, SaaS, logistics).
• Prior experience in corporate gifting, promotional products, or branded merchandise is a plus.
• Based in or highly familiar with SEA markets and cultural buying nuances.
• Experience managing remote or distributed sales teams is a plus.
• Strong understanding of sales processes, pipeline management, and CRM tools (e.g., Netsuite, HubSpot, Salesforce).
• Data-driven mindset with ability to analyze performance metrics and optimize strategies.
• Excellent negotiation, communication, and presentation skills.
• Entrepreneurial spirit with a bias for action and results-oriented execution.
• English (native or fluent) – Mandatory for internal communication, client interaction, and leading cross-regional teams.

and preferably:

• Mandarin (Proficient) – Important for doing business in China, Singapore, Malaysia, and other Mandarin-speaking markets.
• Bahasa Indonesia / Bahasa Malayu – Useful for local engagement in Indonesia and Malaysia.
• Arabic (Basic to Conversational) – Helpful for building trust with clients in the Middle East.
• Thai / Vietnamese / Tagalog (Filipino) – Beneficial as HYVE expands into Southeast Asia.
• Written and verbal communication in at least one regional Asian language – Demonstrates cultural awareness and enhances client relationships.

Education & Qualifications

Bachelor’s degree in Business, Marketing, or related field; MBA preferred but not required.

Why Join HYVE Promo?

You'll join a fast-growing, mission-driven startup disrupting the traditional corporate gifting space — and you'll get to play a pivotal role in shaping the future of a regional brand.

Perks & Benefits:

• Comprehensive medical and dental insurance plans
• Full compliance with CPF contributions
• Opportunity to collaborate with global teams across different regions
• Exclusive access to Market Weeks – see how our products come to life in real-world settings
• Flexible “My Time” policy – take the time you need to recharge and stay at your best
• Growth & development through internal initiatives, mentorship, and learning programs
• Transparency and inclusion via monthly all-hands meetings where we share company performance, goals, and progress

About Us

HYVE Promo is Asia's leading on-demand printed promotional gifting platform, built by a team that’s redefining how companies source, customize, and deliver branded merchandise. As a fast-growing, fully funded tech-enabled startup, we combine cutting-edge digital tools with deep industry expertise to provide businesses across Asia Pacific and the Middle East with seamless, scalable, and stylish gifting solutions — from notepads and mugs to tote bags and beyond.

Our mission is simple: make corporate gifting faster, smarter, and more impactful than ever before. And with our powerful backing and visionary leadership, we’re positioned to lead this transformation at scale.

Meet The Founders

HYVE Promo was founded by leaders with decades of combined experience in the promotional products industry:

• HIT Promotional Products Inc – Arguably the biggest generic supplier of corporate gifts globally in terms of revenue, known for quality, innovation, and customer service excellence.
• The Founders of Brandcharger – Backers of a globally recognized, 40+ award-winning company celebrated for its innovative and unique design-led promotional products.
• Headwind Group Limited – A logistics and fulfillment powerhouse with global reach and operational precision.

Together, they bring an unmatched combination of creativity, production excellence, and global distribution capabilities. With their backing, HYVE Promo is uniquely positioned to become the go-to platform for modern businesses looking to grow through meaningful, branded experiences.

Apply Now

If you're passionate about building scalable sales engines, growing businesses, and transforming how companies give gifts, we want to hear from you!