Marketing Specialist (Legendairy Milk Singapore)

HOOMIE INC PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A global Health & Wellness company is seeking a passionate Marketing Specialist for their Legendairy Milk brand in Singapore. The role involves developing marketing campaigns, conducting market research, and managing social media to support lactating mothers. Ideal candidates should have strong communication skills, experience in digital marketing, and a customer-first mindset.

Qualifications

• Strong verbal and written communication skills.
• Experience in market research, digital marketing, and campaign management.
• Able to work independently in a fast-paced environment.

Responsibilities

• Develop and execute localized marketing campaigns.
• Manage social media channels and content creation.
• Monitor campaign performance and adjust strategies.

Skills

Communication

Market Research

Digital Marketing

Campaign Management

Customer Service

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Tools

Canva

Adobe Suite

CapCut

Job description

Job Description – Marketing Specialist (Legendairy Milk Singapore)

Company Overview
Hoomie Inc is a global Health & Wellness company behind brands such as Legendairy Milk , Recova Labs , and Ceres Chill . Our mission is to empower individuals and families through science-backed, thoughtfully formulated products that support wellness at every stage of life.

About Legendairy Milk
Legendairy Milk is an internationally trusted brand dedicated to supporting lactating mothers with herbal supplements that promote milk production and postpartum recovery. Our products are rooted in tradition, backed by science, and loved by moms around the world.

Role Overview
We're looking for a passionate and driven Marketing Specialist to join the Legendairy Milk Singapore team. This is a full-time, Singapore-based role ideal for someone who understands the needs of modern mothers and wants to play a key role in helping them on their breastfeeding journey.

Key Responsibilities

• Develop and execute localized marketing campaigns aligned with the global Legendairy Milk brand.
• Conduct market research to understand the needs of Singaporean moms and trends in the breastfeeding/postpartum space.
• Manage social media channels, influencer outreach, and content creation (*including design and video).
• Support sales strategies through marketing initiatives, partnerships, and promotions.
• Monitor campaign performance and adjust strategies based on insights and analytics.
• Engage with customers across platforms, ensuring a high standard of service and community engagement.
• Collaborate with the global team to ensure brand consistency while tailoring messaging for the local market.

Qualifications

• Strong verbal and written communication skills.
• Experience in market research, digital marketing, and campaign management.
• Proficient in social media tools, analytics platforms, and email marketing.
• Advance design and video editing skills (e.g., Canva, Adobe Suite, CapCut).
• Customer-first mindset with a passion for supporting moms and families.
• Able to work independently in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Bonus: Experience in the FMCG, wellness, or maternity sectors in Singapore.

Location: Singapore