A Sales Supervisor plays a critical role in supporting the success of an organization. They are responsible for coordinating the daily activities of the sales team and ensuring that sales targets are met. The sales supervisor works closely with the store manager, general manager, and production manager to communicate customer needs and adapt strategies accordingly. They also serve as a liaison between the organization and customers, anticipating needs and helping to design suitable products.
Sales Supervisor Job Responsibilities
- Supervise the activities of the sales team, including marketing activities like product activations.
- Assist the line manager in recruiting, training, motivating, and retaining a competent sales team.
- Provide reports to top management, such as sales reports, lead generation reports, customer complaints, and new customer onboarding reports.
- Prepare sales presentations and other sales tools.
- Ensure effective client communication, maintain contacts with clients, and gather feedback.
- Initiate sales activities, strategies, and plans to build brand visibility.
- Serve as a role model in demonstrating strong work ethic, habits, and professionalism.
- Develop and maintain accurate records of prospects, leads, pricing, sales activities, and active clients.
- Control marketing expenses to ensure they stay within budget.
- Represent the organization at trade shows and marketing events.
- Evaluate sales team performance and identify areas for improvement.
- Analyze current and future market trends that could impact organizational performance.
- Ensure proper display of items at sales points such as malls and supermarkets.
Sales Supervisor Skills/Abilities/Knowledge
- Bachelor’s degree in a business-related field, preferably with an emphasis on marketing.
- Proven experience in marketing and achieving sales targets.
- Excellent written and verbal communication skills.
- Ability to lead, motivate, and retain a sales team.
- Strong sales skills, including closing deals and handling post-purchase concerns.
- Ability to identify growth opportunities and develop new business partnerships.
- Strong organizational and multi-tasking skills.
- Ability to work under pressure.
- Availability to work during opening hours, including evenings, weekends, and holidays.