Regional Director, Campaigns

foodpanda; Singapore; On-site; USD 80,000 - 150,000; Full time

Job summary

An innovative and dynamic company is seeking a Regional Director of Campaigns to lead marketing strategies across multiple regions. This pivotal role involves designing impactful campaigns that drive user growth and engagement while optimizing performance for maximum ROI. With a commitment to diversity and inclusion, the company offers a vibrant work environment and opportunities for personal and professional development. Join a fast-growing organization where your contributions will make a significant impact on the local delivery landscape.

Benefits

Free food

Health insurance

Dental insurance

Learning and development opportunities

Regular company events

Qualifications

• 12+ years in marketing, 5+ years in campaign management.
• Proven track record in leading regional marketing strategies.

Responsibilities

• Design and implement market-specific campaign strategies.
• Monitor and optimize campaign performance for maximum ROI.
• Collaborate with teams to create regional annual campaign calendars.

Skills

Marketing Strategy

Campaign Management

Data Analysis

Vendor Management

Budget Optimization

Leadership

Cross-functional Collaboration

Job description

Regional Director of Campaigns (Singapore-based)

Who we are:

As the world’s pioneering local delivery platform, our mission is to deliver an amazing experience, fast, easy, and to your door. We operate in over 70+ countries worldwide, powered by tech, designed by people. As one of Europe’s largest tech platforms, headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index. We enable creative minds to deliver solutions that create impact within our ecosystem. We move fast, take action and adapt. No matter where you're from or what you believe in, we build, we deliver, we lead. We are Delivery Hero.

In July 2024, Delivery Hero SE merged three of its market-leading food delivery businesses, foodora and Yemeksepeti in Europe, and foodpanda in Asia. All three businesses now make up the second-largest organization within the Delivery Hero Group, and leading food and QCommerce delivery in 18 markets in both regions.

What's on the menu:

The Director of Campaign will strategically guide and influence local marketing teams to execute impactful campaigns that drive user growth, platform engagement, and topline growth across key markets. This role is pivotal in aligning regional strategies with local execution to achieve measurable business outcomes. You will work across 18 diverse markets in APAC, Europe, and Turkey for three brands of Delivery Hero: Yemeksepeti, foodora in Europe and foodpanda in Asia.

• Campaign Strategy Development: Design and implement market-specific campaign strategies to drive MAU growth and increase platform orders. Develop regional campaign frameworks and ensure alignment with local teams for consistent execution.
• Performance Optimization: Monitor and optimize campaign performance in real-time, ensuring cost-efficiency and maximum ROI. Conduct data-driven analysis to improve campaign structures and vendor performance.
• Vendor and Budget Management: Build strategic frameworks for vendor selection. Provide guidance and monitoring for the allocation and utilization of budgets, ensuring spending aligns with business priorities and growth objectives.
• Annual Calendar Planning: Develop guidelines for market level marketing calendars. Collaborate with local marketing teams to create and manage a regional annual campaign calendar.
• Commercial Impact: Collaborate with commercial teams to support commercial VFD targets by leveraging marketing tools and visibility channels.

What you bring to the table:

• Minimum 12 years of marketing experience, including 5+ years in campaign management or a similar role.
• Proven track record in leading regional marketing strategies and aligning cross-market teams.
• Strong analytical skills focused on market dynamics and campaign performance metrics.
• Strategic thinker with the ability to convert data into actionable business insights.
• Proficient in managing commercial teams and optimizing budget allocation for maximum ROI.
• Experienced in designing and implementing campaign frameworks that deliver consistent growth.
• Exceptional leadership and communication skills for cross-functional and regional collaboration.
• Proactive, with a demonstrated ability to excel in fast-paced, multicultural environments.

What we offer:

• A dynamic and challenging work environment.
• A company committed to developing you personally and professionally.
• A great working atmosphere with regular company and team events.
• A vibrant and international team committed to diversity and inclusion.
• Responsibility from day one in a fast growing and global company.
• Other benefits include free food, health and dental insurance, and learning and development opportunities!