Director, Engagement and Employer Branding

Resorts World Sentosa; Singapore; On-site; SGD 120,000 - 150,000; Full time

Job summary

A leading company in the hospitality sector seeks a seasoned professional to spearhead their Employer Value Proposition and employer branding initiatives. The role involves developing comprehensive recruitment marketing strategies, enhancing internal communications, and fostering an inclusive workplace culture. The ideal candidate will have extensive experience in employer branding, strong storytelling skills, and a proven track record in engaging diverse stakeholders. This position offers a unique opportunity to shape the employer brand and drive impactful communication strategies within a dynamic environment.

Qualifications

• Minimally 15-18 years of relevant experience.
• At least 5-8 years in employer branding and internal communications.

Responsibilities

• Develop and lead the execution of EVP and employer branding roadmap.
• Design and manage multi-channel recruitment marketing campaigns.
• Drive DE&I storytelling and initiatives.

Skills

Digital Marketing

Storytelling

Content Development

Education

Bachelor's degree in Communications

Bachelor's degree in Marketing

Bachelor's degree in Human Resources

Job description

Responsibilities

• Develop and lead the execution of RWS’s Employer Value Proposition (EVP) and employer branding roadmap.
• Design and manage multi-channel recruitment marketing campaigns across digital, social, and offline platforms.
• Build and maintain branded assets and toolkits for recruiters, hiring managers, and HR business partners.
• Partner with internal stakeholders to drive communication strategies that engage and inspire team members.
• Lead employee communication initiatives including leadership messaging, internal campaigns, and recognition programs.
• Drive DE&I storytelling and initiatives that reflect and promote RWS’s inclusive workplace culture.
• Oversee creation and curation of internal and external content across RWS’s career site, social media, and internal platforms.
• Collaborate with Corporate Communications to align corporate and employer brand narratives.
• Design and implement employee advocacy and ambassador programs.
• Enhance candidate and employee journeys through digital engagement and data-driven insight.
• Act as a strategic advisor to HR leadership and senior management on communication strategies and talent brand positioning.
• Lead workshops and training for people leaders and HR teams on brand-aligned communication and engagement.

Key Requirements

• Bachelor's degree in Communications, Marketing, Human Resources, or related field.
• Minimally 15-18 years of relevant experience, with at least 5-8 years in employer branding and internal communications.
• Strong track record in developing EVP and leading end-to-end employer branding campaigns in a regional context.
• Excellent writing, storytelling, and content development skills.
• Proficiency in digital marketing, social media strategy, and analytics.
• Demonstrated ability to work across matrix environments and influence senior stakeholders.
• Prior experience in hospitality, lifestyle, or consumer-facing industries preferred.