Marketing Director

FUNFLY PTE. LTD.; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

A leading internet entertainment company is looking for a Marketing Director to oversee global game launches and live operations. This role requires strategic leadership in aligning product and marketing efforts with regional market needs, particularly in Asia and emerging markets. The ideal candidate will possess extensive experience in game publishing and a strong understanding of cross-cultural dynamics.

Qualifications

• At least 7 years of experience in game publishing or product strategy.
• Strong understanding of cross-cultural localization and regional content strategies.

Responsibilities

• Own the end-to-end publishing lifecycle for global titles.
• Lead cross-regional go-to-market strategies and manage high-performing teams.
• Design operational frameworks to improve efficiency in international publishing.

Skills

Communication

Leadership

Stakeholder Management

Job description

Company Overview

First Fun is a leading internet entertainment company specializing in gaming and social networking. With a player-first mindset, we are dedicated to delivering exceptional user experiences that keep millions of players engaged every day.

Position Overview

We are seeking a strategic and experienced Marketing Director to lead the planning, execution, and optimization of multi-region game launches and live operations. This role sits at the intersection of product, marketing, and operational strategy, with a focus on aligning global publishing efforts with regional market needs—particularly across Asian territories and emerging international markets.

Key Responsibilities

• Own the end-to-end publishing lifecycle for global titles—from Pre-demo to live operations—across regions such as Japan, Greater China, SEA, and North America.
• Lead cross-regional go-to-market strategies, coordinating product, marketing, localization, and operations teams.
• Direct the development and refinement of middle platform systems to support configuration, tuning, release cadence, and scalability across multiple games.
• Design and implement operational frameworks to improve efficiency in international publishing, live updates, and content rollout.
• Build and manage high-performing cross-functional teams across marketing, user operations, and platform support.
• Partner with leadership to translate market feedback into product improvements and regional content strategies.
• Guide multi-language version management and collaborate with data and tech teams to ensure smooth global rollouts.
• Represent publishing operations in strategic planning meetings and provide executive-level reporting on KPIs and user trends.

Requirements

• At least 7 years of experience in game publishing, live operations, or product strategy.
• Proven success managing large-scale publishing efforts in Asia and/or global markets, especially with IP-heavy or narrative games.
• Strong understanding of cross-cultural localization, player behavior, and regional content strategies.
• Experience overseeing middle platform (中台) tools, live update systems, and multi-project coordination.
• Exceptional communication, leadership, and stakeholder management skills.