Customer Relationship Management Specialist

MCG Talent; Singapore; On-site; USD 45,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Senior CRM Specialist to enhance cross-channel communications for an exciting e-commerce platform. This role is pivotal in driving user retention and engagement through strategic campaigns across various channels. You will collaborate closely with marketing, product, and creative teams to implement effective strategies and optimize user experiences. If you have a passion for CRM and a knack for analytics, this opportunity offers a chance to make a significant impact in a dynamic environment. Join us and help shape the future of digital engagement!

Qualifications

• 3+ years in growth, marketing, CRM, or business analytics roles.
• Strong knowledge of digital assets and derivatives.

Responsibilities

• Collaborate with teams to develop go-to-market strategies.
• Manage segmentation, automation, and reporting of user lifecycle.

Skills

CRM Software (Braze, Hubspot, Salesforce)

Project Management

A/B Testing

Digital Marketing

Communication Skills

Tools

Hubspot

Salesforce

Braze

Job description

We are seeking a Senior CRM Specialist to support the execution of cross-channel communications for our clients up-and-coming e-commerce platform. The role focuses on driving platform retention, engagement, and usage metrics through channels such as push notifications, email, and in-browser messages.

Reporting Structure

The Senior CRM Specialist will report directly to the CRM Manager and collaborate closely with in-house marketing, product, and creative teams.

Key Responsibilities

• Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) to develop effective go-to-market strategies.
• Assist the CRM Manager in planning and executing CRM and campaign programs.
• Manage end-to-end segmentation, automation, optimization, evaluation, and reporting of the user lifecycle.
• Drive platform retention, loyalty, engagement, and usage metrics (e.g., DAU/MAU, purchases).
• Analyze and enhance CRM initiatives through A/B testing.

Requirements

• Minimum of 3 years of experience in growth, marketing, CRM, or business analytics roles.
• Familiarity with CRM software (e.g., Braze, Hubspot, Salesforce) is required.
• Strong knowledge of digital assets, trading, and derivatives.
• Interest in and familiarity with financial news is preferred.
• Proficient in delivering campaigns and managing automation with rigorous A/B testing.
• Excellent command of English; Mandarin proficiency is a plus.
• Exceptional project management and communication skills.
• Demonstrates a strong sense of ownership, responsibility, and commitment.

Skills and Competencies

• Deep understanding of the company’s product and ability to identify consumer touchpoints.
• Ability to propose actionable solutions to meet customer needs.
• Highly organized and detail-oriented.
• Capable of managing multiple projects simultaneously.