Digital Marketing Lead

Finmo; Singapore; Hybrid; SGD 70,000 - 90,000; Full time

Job summary

A leading fintech company is seeking a Digital Marketing Lead to drive growth through innovative demand generation strategies. This role focuses on optimizing marketing campaigns across various channels, leveraging HubSpot for automation, and enhancing website performance. Ideal candidates will have extensive experience in digital marketing within a B2B environment, particularly in fintech or SaaS, and a strong analytical mindset to drive measurable results.

Qualifications

• 6–8 years of experience in digital marketing, ideally in B2B SaaS or fintech.
• Strong hands-on expertise with HubSpot, across workflows, email campaigns, and reporting.

Responsibilities

• Lead core demand generation programs across paid media, SEO, and account-based marketing.
• Build and manage HubSpot workflows for lead nurturing, scoring, and segmentation.
• Own performance reporting across all digital channels and lead stages.

Skills

Digital Marketing

SEO

HubSpot

Analytics

Job description

Company Description

Finmo’s cloud-native platform is designed to eliminate the complexities of global payments and financial operations. Our next-generation Treasury Operating System (TOS) empowers global enterprises to seamlessly collect funds, make payments, manage cash flow and liquidity, mitigate financial risks, and ensure compliance—all within a unified interface.

Our mission is to revolutionize treasury operations by simplifying payments, automating essential financial functions, and empowering businesses to transact using the most efficient methods that optimize speed, convenience, and cost-effectiveness.

Built upon real-time payment networks, Finmo facilitates instant fund transfers, precise cash flow forecasting, optimized liquidity management, robust financial risk mitigation, and effortless regulatory compliance. By integrating these critical functions into a single, innovative platform, Finmo sets a new benchmark for financial technology solutions, ensuring clients achieve financial stability and sustained success beyond traditional fund transfers.

Founded in 2021, Finmo is headquartered in Singapore, with additional offices in Australia and India, and plans for further global expansion. We are a venture-backed company, supported by prominent investors, including Quona Capital, PayPal Ventures, and Citi Ventures. Our founding team comprises seasoned payment professionals with over two decades of experience in building global payment infrastructures and companies.

At Finmo, we are committed to upholding core values such as transparency, integrity, effective communication, continuous learning, data-driven decision-making, and customer-centricity. We foster a culture that encourages thoughtful risk-taking and problem-solving, aiming to balance perfection with timely execution.

For more information, please visit our website at www.finmo.net

Job Description

About the Role

We’re looking for a data-driven, hands-on Digital Marketing Lead to build and scale a high-performance growth engine for Finmo.

You’ll lead core demand generation programs across paid media, SEO, website optimization, and account-based marketing, owning the full funnel from awareness to qualified lead. You’ll also bring deep expertise in HubSpot, building and optimizing marketing automation flows that convert.

This is a strategic and execution-focused role, ideal for someone who thrives on testing, optimization, and driving measurable growth in a B2B fintech environment.

What You’ll Do

Performance Marketing & ABM

• Plan and execute high-performing paid media campaigns across LinkedIn, Google, and other digital channels to drive brand awareness, lead generation, and pipeline growth
• Build and scale Account-Based Marketing (ABM) programs targeting CFOs and finance leaders across mid-market companies—using a combination of online tactics (paid media, email nurtures, content personalization) and offline initiatives (executive roundtables, intimate events, direct mail)
• Work closely with sales to align on target accounts, personalize outreach strategies, and optimize conversion across the ABM funnel
• Track campaign performance across channels and accounts, continuously optimizing based on insights and business outcomes
  
  

Marketing Automation & CRM (HubSpot)

• Build and manage HubSpot workflows for lead nurturing, scoring, segmentation, and lifecycle campaigns
• Execute email marketing programs that engage prospects and retain customers Maintain CRM hygiene and ensure smooth integration between marketing and sales funnels
  
  

Funnel Analytics & Optimization

• Own performance reporting across all digital channels and lead stages, from impressions and clicks to MQLs and pipeline contribution
• Run experiments and A/B tests to improve conversion rates and ROI
  
  

SEO, SEM and Website Optimization

• Own and manage Finmo’s overall SEO strategy, focusing on performance monitoring, content gaps, and keyword opportunities while working closely with external SEO agencies for execution
• Oversee SEM strategy, including managing paid search campaigns across Google Ads and other platforms to drive targeted traffic and improve keyword rankings
• Optimize the Finmo website to improve user journeys, conversion rates, and organic lead generation
  
  

Qualifications

Required knowledge and experience

• 6–8 years of experience in digital marketing, ideally in B2B SaaS or fintech
• Familiarity with ABM tools and strategies targeting mid-market accounts
• Experience optimizing websites for performance and conversions
• Strong hands-on expertise with HubSpot, across workflows, email campaigns, and reporting
• Strong analytical mindset and experience working with marketing performance data
• Comfortable working independently in fast-paced, high-growth environments
• Bonus: experience working in payment / global commerce companies
  
  

Additional Information

Preferred location:

• Singapore based (Hybrid)
• Bangalore, India based (On site)