CRM Executive (Retail) $5500 #ERH

RECRUIT EXPRESS PTE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in Singapore seeks a CRM Manager to develop and execute effective CRM strategies and marketing campaigns. The ideal candidate will have a strong background in customer retention, data analysis, and experience in the retail industry. This role involves managing campaigns across multiple channels and collaborating with various teams to achieve business objectives.

Qualifications

• At least 3 years of experience in a similar role.
• Preferably in the retail industry.

Responsibilities

• Develop CRM strategies and marketing campaigns.
• Plan and execute CRM campaigns end-to-end.
• Analyze existing customer data to improve brand loyalty.

Skills

CRM strategies

Customer retention

Marketing campaigns

Data analysis

Brand loyalty

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Information Technology

Bachelor’s Degree in Public Relations

Bachelor’s Degree in Business Administration

Tools

CRM tools

CDP platforms

Email marketing

WhatsApp marketing

Job description

Job Responsibilities

1. Develop CRM strategies and marketing campaigns to optimise customer retention and sales growth.
2. Plan and execute CRM campaigns end-to-end, including design, processes, performance tracking, QA, and ROI reporting.
3. Manage, plan, and execute CRM and marketing campaigns across all communication channels, including email and SMS.
4. Identify and implement new cost-efficient communication channels.
5. Analyze existing customer data to understand customer behaviour, improve brand loyalty, and attract new leads and potential customers.
6. Adopt new trends and strategies such as upselling and cross-selling to expand the customer base.
7. Manage loyalty programmes and member acquisition efforts.
8. Coordinate with IT, product, operations teams, graphic designers, and other stakeholders to execute CRM strategies that meet business objectives and revenue targets.

Qualifications

• Bachelor’s Degree in Marketing, Information Technology, Public Relations, Business Administration, or related fields.
• At least 3 years of experience in a similar role, preferably in the retail industry.
• In-depth knowledge of CRM tools, CDP platforms, email, and WhatsApp marketing.

Interested candidates are invited to send their resume in MS Word format to [e-mail].

Roy Huang Peijie

CEI No: R1104471

EA License No. 99C4599

RCB No. 199601303W