Brand Marketing executive

JobAlly; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading company in the beauty and wellness sector is seeking a Brand Marketing Executive/Senior Executive. The role involves ownership of brand strategies, execution of marketing campaigns, and collaboration with stakeholders to enhance product visibility and profitability. Ideal candidates will have a marketing degree and relevant experience in the FMCG industry. Join us to make a significant impact in a dynamic market!

Qualifications

• At least 2 years of relevant marketing experience in beauty or FMCG.
• Pro-active hands on team player with excellent interpersonal skills.

Responsibilities

• Develop and execute marketing strategies to increase brand awareness.
• Plan and manage A&P spending within budget.
• Conduct market research and analyze consumer insights.

Skills

Interpersonal Skills

Analytical Skills

Team Player

Education

Degree in Marketing

Degree in Business Administration

Tools

Google Analytics

NetInsight

WebTrends

Job description

Brand Marketing, Executive / Senior Executive (Beauty and Wellness)

This role undertake the ownership of the brand and products assigned, develop marketing strategies to increase brand awareness, grow market share and its profitability.

• Develop and execute short/long term action plans to grow the product portfolios in terms of its brands awareness, market share and product profitability.
• Plan and execute ATL and BTL campaigns, marketing communications (online and offline) and trade marketing activities for all product portfolios under his/her responsibility.
• Plan and manage A&P spending within budget assigned and ensuring ROI for each campaign
• Lead and execute the promotion, advertising, and marketing campaign effectively through strategic partnership alliances with agencies, vendors, and other external stakeholders to ensure successful implementation according to timeline.
• Conduct market research, analyze consumer’s insights, market intelligences & competitive information to develop new product idea/concepts and effective marketing plan for the assigned products/brands.
• Conceptualizes innovative, consumption-driving promotions that are profitable and linking promotions to advertising wherever possible to create an integrated & targeted 360-degree marketing plan
• Build strong brand/product presence in all distribution channels (including assisting in e-commerce at Marketplace)
• Work with internal stakeholders (Sales, Promoters, Finance, Warehouse) to implement marketing plans effectively according to timelines
• Track and monitor market trends to analyze product sales performance

Requirements

• Degree in in Marketing or Business Administration
• At least 2 years of relevant marketing working experience in the beauty, personal care or other FMCG industry is preferred
• Knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Pro-active hands on team player with excellent interpersonal skills
• Able to work under pressure to meet deadlines

We regret to inform that only shortlisted candidate will be notify.

EA License No : 18C9228 REG No : R1324979 (Woo Kum Yoke)