Senior Marketing & Public Relations Executive (Beauty Brands)

Private Advertiser; Singapore; On-site; USD 40,000 - 80,000; Full time

Job summary

Join a dynamic and innovative beauty and wellness brand as a Senior Marketing & Public Relations Executive. In this exciting role, you'll craft engaging content across various platforms, optimize for SEO, and drive community engagement. You'll work closely with a creative team to enhance brand visibility and foster relationships with influencers and media. This position offers the chance to shape the digital presence of a rapidly growing company while enjoying flexible work arrangements and a competitive salary. If you have a passion for beauty and wellness, this is the perfect opportunity for you!

Benefits

Competitive salary

Flexible work arrangements

Opportunity to shape digital presence

Qualifications

• 2-4 years of experience in social media marketing and public relations.
• Strong portfolio showcasing writing, graphic design, and video editing.

Responsibilities

• Develop and execute a monthly content calendar for social media and blogs.
• Plan and track promotions, manage ad creatives for social and Google Ads.

Skills

Social Media Marketing

Copywriting

SEO

Content Design

Public Relations

Graphic Design

Video Editing

Data Analysis

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Creative Suite

Canva

CapCut

Google Analytics

Meta Business Suite

Job description

We’re on the hunt for a proactive and creative Senior Marketing & Public Relations Executive who lives and breathes beauty & wellness—someone who can spark conversation, boost engagement, and champion our brands’ missions of providing the best self-care. You’ll craft, design, optimize, and execute on‑brand content that educates, inspires, and deepens connections at every touchpoint across both beauty brands.

Content Strategy, Creation, Design & SEO (60%)

• Develop and execute a monthly content calendar across Instagram, Facebook, TikTok—and our blog—for both brands

• Plan, write, and optimize SEO‑driven blog posts, social copy, email campaigns, in‑studio collateral, and newsletters for both brands

• Craft clear, persuasive copy and design on‑brand graphics for social posts, story scripts, reels, short‑form videos, email, in‑studio signage, print flyers, and newsletters

• Optimize all digital content for SEO: conduct keyword research, write SEO‑friendly headlines and meta descriptions, and ensure best practices in on‑page structure

• Collaborate with our team to storyboard and produce highly engaging content, campaigns and assets for both brands

• Monitor community conversations—respond to comments and DMs in a friendly, expert voice

• Analyze performance metrics (social, email, web analytics) weekly and iterate quickly to maximize engagement, sign‑ups, and organic search visibility

Marketing & Campaigns (20%)

• Plan, launch, and track promotions (e.g., introductory offers, seasonal boosters) for each brand

• Design lead‑gen funnels and email campaigns in collaboration with Sales

• Manage ad creatives and briefs for paid social and Google Ads

Public Relations & Partnerships (20%)

• Identify media opportunities and draft press releases for new launches and events across both brands

• Coordinate collaborations with influencers, beauty partners, and local publications

• Build and nurture relationships with beauty editors, lifestyle bloggers, and wellness platforms

• Coordinate Public Relations events, pop‑ups, and in‑studio influencer experiences

• Track media coverage and compile monthly Public Relations impact reports

Qualifications & Skills

• 2–4years’ experience in social media marketing, copywriting, SEO, content design, &/or Public Relations—ideally in beauty/wellness

• Strong portfolio showcasing on‑brand writing, long‑form blog posts, graphic design, video-editing and social campaigns (Adobe Creative Suite, Canva, CapCut etc)

• Excellent copywriting skills with a knack for persuasive, concise messaging

• Hands‑on SEO experience: keyword research tools, on‑page optimization, Google Analytics, and Search Console familiarity

• Proven ability to grow organic engagement, improve search rankings, and manage ad budgets

• Media‑relations experience and comfort pitching to editors and influencers

• Data‑driven mindset: proficient in Meta Business Suite, Google Analytics, and performance reporting

• Highly organized, proactive, and able to juggle multiple projects in a fast‑paced environment

• Genuine passion for beauty & wellness

What We Offer

• Competitive salary

• Flexible work arrangements

• The chance to shape the digital presence and SEO footprint of a rapidly growing beauty brand