Deputy Manager / Manager, Employer Branding and Outreach

Sentosa Development Corporation & Subsidiaries; Singapore; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Deputy Manager/Manager for Employer Branding and Outreach. This pivotal role focuses on enhancing the organization's reputation as an employer of choice through strategic branding and communication initiatives. You will lead efforts in internal communications to foster a positive workplace culture and strengthen employee engagement. Your expertise will drive the development of compelling content, manage outreach programs, and establish partnerships to enhance visibility. Join a forward-thinking team where your contributions will significantly impact the organization's employer brand and employee experience.

Qualifications

• 5+ years of experience in employer branding or change management communications.
• Strong project management skills and ability to manage multiple initiatives.

Responsibilities

• Develop and implement employer branding strategies to attract top talent.
• Drive internal communications campaigns to enhance employee engagement.

Skills

Employer Branding

Internal Communications

Project Management

Stakeholder Engagement

Content Creation

Change Management

Storytelling

Data Analysis

Education

Bachelor’s degree in Human Resource

Bachelor’s degree in Communications

Bachelor’s degree in Business

Job description

Overall Job Purpose

The Deputy Manager/ Manager, Employer Branding and Outreach, will be responsible for developing and executing strategic brand and communication initiatives that enhance Sentosa Development Corporation's reputation as an employer of choice. This role will lead internal communications efforts to strengthen employee engagement, foster a positive workplace culture, and ensure effective dissemination of key organisational messages across all levels. Both employer branding and internal communications functions are integral in creating a compelling employer value proposition and bringing the organisation's employer brand to life, both internally and externally.

Key Responsibilities

Employer Branding & Outreach:

• Develop and implement employer branding strategies to attract and retain top talent.

• Manage content creation for employer branding across digital platforms, including but not limited to LinkedIn, career pages and recruitment materials.

• Align branding efforts with recruitment goals and employee engagement initiatives.

• Establish partnerships with universities, professional organizations, and industry bodies to enhance employer visibility.

• Implement outreach programs, such as career fairs, networking events, and internship initiatives.

• Manage and coordinate SDC’s inclusivity efforts including inclusive hiring, social outreach, accessibility and volunteering programmes.

Internal Communications:

• Drive the planning and execution of internal communications campaigns and initiatives, including managing multiple channels (intranet, EDMs, townhalls) to deliver corporate messages effectively, whilst ensuring consistent messaging that reinforces Sentosa Development Corporation's values and strategic priorities.

• Partner with leadership and key stakeholders to develop compelling content and narratives that enhance employee engagement, including change management communications, leadership messages, and employee recognition programmes, whilst measuring effectiveness through data-driven metrics and employee feedback.

Job Requirements

• Bachelor’s degree in Human Resource, Communications, Business, or a related field.

• Minimum 5 years of experience in successful employer branding, outreach, or change management communications equivalent.

• Strong project management skills and the ability to handle multiple initiatives simultaneously.

• Excellent written and verbal communication skills, with a knack for storytelling and audience engagement.

• Proven ability to work collaboratively across departments and influence stakeholders at various levels.