Marketing & Social Media Assistant

CALBEE MOH SENG PTE. LTD.; Singapore; On-site; SGD 30,000 - 50,000; Full time

Job summary

An innovative firm is looking for a detail-oriented Marketing & Social Media Content Assistant to enhance brand visibility through engaging content. This role involves researching industry trends and competitor campaigns to generate creative ideas and develop effective marketing strategies. The ideal candidate will create captivating TikTok videos and design visual assets for social media, ensuring alignment with current trends. If you have a passion for social media and creativity, this position offers an exciting opportunity to contribute to dynamic marketing campaigns.

Qualifications

• Experience in creating engaging social media content.
• Strong organizational skills for managing content calendars.

Responsibilities

• Conduct research for marketing calendar and content ideas.
• Create TikTok videos that align with trends and brand messaging.

Skills

Social Media Content Creation

Research Skills

Creativity

Video Editing

Organizational Skills

Tools

Canva

Adobe Suite

CapCut

Job description

Job Summary:
We are seeking a detail-oriented and creative Marketing & Social Media Content Assistant to support our brand’s social media and campaign planning efforts. The ideal candidate will be responsible for conducting thorough, high-quality research on industry trends, competitor campaigns, and emerging content formats. This research will inform the generation of innovative content ideas and support the development of effective marketing strategies.

The candidate will also be required to compile and submit a detailed report, outlining key insights, creative suggestions, and campaign recommendations to support planning and decision-making. In addition, the candidate will take an active role in content execution by creating engaging short-form videos for TikTok that align with current trends and brand messaging. Strong research skills, creativity, and the ability to translate insights into both strategic proposals and compelling content are essential for this role.

Key Responsibilities:

• Calendar Planning:

Conduct research and fill in a marketing calendar with potential activities, campaign themes, and content ideas.

• TikTok Content Creation:

Develop a content calendar specifically for TikTok, including recommendations on content types and posting schedules.

• Competitor Research & Analysis:

Analyze competitors' campaigns and their social media performance to identify opportunities and best practices.

• Social Media Design:

Design Instagram Stories and other visual assets focused on audience engagement type.

• Gift Research:

Source and suggest creative and relevant gift options to bundle with products for promotions or campaigns.

• Event Concept Research:

Explore and propose ideas for event setups, themes, and concepts for upcoming brand events.

• Content Trends Research:

Identify trending content and formats to inform content strategy across platforms.

• All other Ad-hoc duities assigned.

Requirements:

• Experienced in social media content creation
• Strong research and organizational skills
• Proficiency in Canva, Adobe Suite, or similar design tools
• Proficiency in video editing tools such as capcut
• Up-to-date with social media trends, especially TikTok and Instagram
• Creative thinking and attention to detail.
• Tiktok clips & Digital design portfolio required.