Marketing Manager - Singapore

IDP International Education Specialists; Singapore; On-site; USD 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to spearhead innovative strategies and lead a talented team. This role involves crafting comprehensive marketing plans, executing impactful lead generation initiatives, and managing events that resonate with audiences. You will collaborate closely with regional teams to enhance web presence through effective SEO/SEM strategies while ensuring the local contact center operates at peak performance. If you are passionate about driving marketing excellence and fostering team collaboration, this opportunity is perfect for you.

Qualifications

• Proven experience in developing and executing marketing strategies.
• Strong leadership skills to manage and develop a high-performing team.

Responsibilities

• Develop and execute multi-channel marketing campaigns to achieve business goals.
• Manage the local contact center and optimize its performance.
• Lead a team to deliver key marketing objectives effectively.

Skills

Marketing Strategy Development

Lead Generation

Event Marketing Management

SEO/SEM Strategies

Analytics and Reporting

Team Leadership

Financial Management

Education

Bachelor's Degree in Marketing or related field

Master's Degree in Business Administration

Job description

Key accountabilities

Strategy

• Develop comprehensive annual, quarterly, and monthly marketing plans to support country goals across business lines within agreed timeframes and quality standards
• Design multi-channel marketing campaigns detailing lead sources, numbers, and related activities for campaign execution
• Collaborate with Office Managers to develop and support activity calendars, including in-office activities and outreach initiatives
• Devise appropriate Public Relations strategies in line with business needs

Lead Generation

• Collaborate with key stakeholders to plan and execute lead generation initiatives effectively, meeting required lead numbers by source to maximize sales opportunities
• Identify new lead generation opportunities and recommend investments and projected outcomes to the Country Director

Event Marketing Management

• Plan, schedule, and execute marketing activities to support IDP events, including pre-event marketing and event-related activities
• Prepare marketing and booth designs with support from the Regional Team, ensuring IDP is presented in line with strategic goals and brand positioning
• Support wider event management as required and evaluate event success based on feedback to improve future events

Web Marketing (Led by Regional Web Marketing team)

• Work with the Regional Web Marketing team to maintain and update the local website to inspire students and meet objectives
• Develop and implement SEO/SEM strategies with the Regional Web Marketing team, including content development to drive students to IDP’s website
• Collaborate with Regional Web Marketing team to generate web leads through multiple online platforms (Google, Facebook, etc.)

Contact Centre Management - Lead Qualification

• Set up and manage the Local Contact Centre, working closely with the Regional Contact Centre team
• Support the Contact Centre team to qualify web leads according to defined targets
• Monitor and optimize Contact Centre performance, providing performance reporting and monitoring

Analytics and Reporting

• Utilize analytics to evaluate marketing campaign effectiveness and track the number of qualified leads generated versus targets
• Proactively escalate issues and propose ideas to improve lead numbers and quality

Team Leadership

• Lead and develop a high-performing team to deliver IDP’s key marketing objectives from a corporate unit perspective
• Foster an environment of collaboration and cooperation across regional marketing teams
• Set performance targets for key performance indicators, ensuring clear delegations

Financial Management

• Provide innovative and creative marketing solutions to achieve KPIs within the agreed budget
• Manage budget and resource allocations effectively to deliver business priorities
• Exercise appropriate stewardship over IDP assets and intellectual property, ensuring expenditure aligns with the agreed budget and business priorities