Commercial & Category Manager (Retail/ FMCG/ F&B)

Wilmar International Limited; Singapore; On-site; USD 40,000 - 80,000; Full time

Job summary

An established industry player in the FMCG sector is seeking a dynamic professional with expertise in category management and store operations. This role involves evaluating market data to enhance product range performance and implementing strategic promotional plans to boost sales. You'll collaborate with marketing teams to design effective point-of-sale materials and analyze sales trends to inform decision-making. If you possess strong analytical skills and a passion for retail, this opportunity offers a chance to make a significant impact in a fast-paced environment.

Qualifications

• Proven experience in sales, marketing, or distribution within the FMCG industry.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Knowledge of POS design and merchandising strategies.

Responsibilities

• Assess and implement product ranges to maximize store sales and performance.
• Develop promotional plans that drive excitement and incremental sales.
• Conduct data analysis on sales trends and customer behavior.

Skills

FMCG experience

Category management

Store operations

Analytical skills

Sales performance evaluation

Marketing impact analysis

Communication skills

Relationship-building

Tools

Microsoft Office (Excel, PowerPoint, Word)

Data analysis tools (e.g., Power BI)

CRM systems

Job description

The ideal candidate will have experience in FMCG and/or grocery retail, particularly in category management and store operations, as well as possessing strong analytical skills to evaluate market data, sales performance, and marketing impact.

Key Responsibilities:

1. Range Performance:

• Assess and implement the appropriate range of products to maximise store sales and performance
• Develop, implement, and manage an optimum product mix that focuses on customers’ needs.
• Develop and implement placement and planogram strategies that improve category turnover and positively influence customer shopping behaviour
• Develop and implement a competitive pricing strategy that delivers value to our customers.
• Achieve category sales, profit and income goals and objectives through developing and implementing strategic business plans for all categories

2. Promotional and Trade planning:

• Develop and implement promotional plans that bring excitement and incremental sales to the stores
• Work closely with internal marketing team to plan and execute marketing plans.
• Assist with designing and managing point-of-sale (POS) materials, product displays, and merchandising.
• Coordinate social media, digital, and traditional marketing efforts.

3. Analytical and Reporting Functions:

• Conduct data analysis on sales trends, customer behaviour, and market conditions to inform decision-making.
• Create and maintain dashboards for sales and marketing performance tracking.
• Analyse promotional effectiveness and provide recommendations for improvement.

4. Product and Client Management:

• Assist in managing stock levels and ensuring timely replenishment for key clients.
• Collaborate with suppliers and manufacturers to coordinate product launches and promotions.
• Provide customer service and support to supermarket clients.

Requirements:

• Proven experience in sales, marketing, or distribution within the FMCG industry.
• Experience working with both branded products and agency brands.
• Knowledge of POS design and merchandising strategies.
• Strong analytical skills, with the ability to interpret data and derive actionable insights.
• Knowledge of supermarket operations and retail distribution.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word) and data analysis tools (e.g., Excel, Power BI).
• Familiarity with CRM systems and market analysis software.
• Excellent communication and relationship-building skills.
• Ability to work independently and in a team environment.