Creative Marketing Manager

Cacao Social Pte Ltd; Singapore; On-site; USD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a Creative Marketing Manager to lead the charge in storytelling and visual communication. This role involves developing engaging marketing strategies across various channels while managing and inspiring a talented team of creative professionals. You will oversee the creation of impactful marketing materials that resonate with the target audience and collaborate with cross-functional teams to achieve business goals. If you have a passion for creativity and a knack for leadership, this position offers an exciting opportunity to make a significant impact in a dynamic environment.

Benefits

Flexible Work Hours

Health Insurance

Professional Development Opportunities

Creative Workspace

Team Building Activities

Qualifications

• Proven experience in developing creative marketing strategies.
• Strong leadership skills to inspire and manage creative teams.

Responsibilities

• Translate marketing objectives into compelling creative concepts.
• Manage project workflows to ensure timely delivery of marketing materials.

Skills

Creative Strategy

Team Leadership

Project Management

Visual Communication

Marketing Campaign Development

Education

Bachelor's Degree in Marketing or related field

Master's Degree in Business Administration (MBA)

Tools

Adobe Creative Suite

Project Management Software

Job description

Creative Marketing Manager is the champion of compelling storytelling and visual communication within the marketing department. They are responsible for ensuring that the brand's message is not only heard but also felt and remembered by the target audience, ultimately contributing to brand building and achieving marketing objectives. They bridge the gap between strategic goals and impactful creative execution.

Developing and Executing Creative Marketing Strategies

• Translating marketing objectives and brand strategies into compelling creative concepts.

• Developing innovative and engaging campaign ideas across various channels (digital, social, print, video, experiential, etc.).

• Ensuring that all creative output aligns with the brand's voice, identity, and guidelines.

• Staying up-to-date with the latest creative trends, technologies, and best practices.

Leading and Inspiring Creative Teams

• Managing and mentoring a team of creative professionals, which might include graphic designers, copywriters, videographers, photographers, and other specialists.

• Providing creative direction and feedback to ensure high-quality and impactful deliverables.

• Fostering a collaborative and innovative environment within the creative team.

• Managing project workflows and timelines to ensure projects are delivered on time and within budget.

• Sourcing and managing relationships with external creative agencies and freelancers as needed.

Overseeing the Creation of Marketing Materials

• Guiding the development of all marketing assets, including website visuals, social media content, advertising campaigns, email templates, video productions, print collateral, and event materials.

• Ensuring that all creative materials are visually appealing, on-brand, and effective in communicating the intended message.

• Reviewing and approving creative work to ensure quality and consistency.

Collaborating with Cross-Functional Teams

• Working closely with marketing managers, brand managers, product marketing teams, and sales teams to understand their needs and objectives.

• Presenting creative concepts and strategies to internal stakeholders and incorporating feedback.

• Ensuring that creative execution supports overall marketing and business goals.

Managing Creative Budgets and Resources

• Developing and managing budgets for creative projects and resources.

• Negotiating contracts with external vendors and agencies.

• Ensuring efficient use of resources to maximize the impact of creative output

Measuring and Analyzing Creative Performance

• Defining key performance indicators (KPIs) for creative campaigns and assets.

• Tracking and analyzing the performance of creative work to understand what resonates with the target audience.

• Using data and insights to inform future creative strategies and optimize performance

*Job Description may be added to or change subject to growing business needs and upon discussion with the staff member.