MAIN JOB PURPOSE
Execute with our customers the customer strategy and customer business plan. Is responsible for the achievement of Sales (Net Invoice Value & Turnover), Market Share and Debtor days for the Unilever categories as well as for the implementation and the optimization of the promotional plan & category strategies within the customer.
ABOUT UNILEVER
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. It has 172,000 employees and generated sales of €48.4 billion in 2014. Over half (57%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx.
Unilever’s Sustainable Living Plan (USLP) commits to:
Decoupling growth from environmental impact.
Helping more than a billion people take action to improve their health and well-being.
Enhancing the livelihoods of millions of people by 2020.
Unilever was ranked number one in its sector in the 2014 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2014 GlobeScan/SustainAbility annual survey for the fourth year running, and in 2015 was ranked the most sustainable food and beverage company in Oxfam’s Behind the Brands Scorecard.
Unilever has been named in LinkedIn’s Top 3 most sought-after employers across all sectors.
KEY RESPONSIBILITIES:
Implementing the Customer Business Plan
Reporting directly to the Head of CBD - Singapore, the candidate’s key channel management will be in Distributor Management accounts. The candidate will also be exposed to Distributor Management through this role.
The candidate will:
Work closely with customers & distributors to implement the business plan for his/her respective categories. Work in close collaboration with the category management team for the category input, and with customer marketing & brand teams for the specific banner/channel plan.
Develop and then implement the optimal integrated promo plan (incl. selling the plan at the customer) and managing promo investments.
Manage customer promo investment with the customer ensuring all Optimizing Promotional Sell Out (OPSO) inputs are completed in a timely manner.
Manage customer P&L for his/her respective accounts.
Provide clear objectives and deliverables for distributor team.
Deliver the agreed plan, follow-up achievement of counterparts set in customer agreements.
Provide timely feedback on the plan to ensure adjustments can be made to implement the optimal plan.
Negotiation
Close the deal with the Customer by negotiating the promotional plan including funding levels and counterparts according to the UL strategy on his/her categories.
Manage overall levels of Customer Investments for their category.
Monitor Customer Performance by tracking sales, customer contribution and market share for major categories.
Plays active ambassador role
Acts as active ambassador of Unilever at the customer and of the customer at Unilever.
Participates actively in internal Unilever meetings, looking at the best solution for the business even if not in line for his/her customer.
Key Interfaces
Head of CBD Singapore
Trade Category & Customer Marketing Team
Customer Care Team (Finance, Supply Chain)
The roles of duties are not exhaustive and may change according to business requirements.
KEY REQUIREMENTS:
Min 3-5 years’ experience in Retail/FMCG sales experience.
Min degree holder.