Sales & Marketing Specialist - Beauty Spa Wellness Corporate Business)

KENKO ACADEMY PTE. LTD.; Singapore; On-site; SGD 40,000 - 80,000; Full time

Job summary

Join a pioneering firm in holistic wellness as a Sales & Marketing Specialist, where you'll drive growth in B2B and B2C markets. This role focuses on developing corporate wellness partnerships, crafting innovative marketing strategies, and managing impactful campaigns. With a supportive team culture and a commitment to employee well-being, you'll have the opportunity to make a significant impact in the wellness industry. Enjoy competitive benefits, professional development opportunities, and a dynamic work environment that prioritizes innovation and work-life balance.

Benefits

Competitive Salary

Performance Incentives

Complimentary Spa Treatments

Discounts on Services

Professional Development Opportunities

Supportive Team Culture

Qualifications

• 2-3 years of sales and marketing experience in wellness or hospitality.
• Strong B2B and B2C sales acumen with excellent negotiation skills.

Responsibilities

• Develop corporate client accounts and upsell wellness packages.
• Plan and track marketing campaigns across digital platforms.

Skills

B2B Sales

Digital Marketing

Interpersonal Skills

Negotiation Skills

CRM Systems

Creative Content Development

Education

Diploma in Marketing

Degree in Business

Degree in Hospitality

Tools

Adobe Creative Suite

Canva

Job description

About Kenko Spa Wellness

Kenko Spa Wellness is a pioneer in holistic wellness and therapeutic massage services in Singapore. With over 30 years of experience, we are now expanding our footprint in corporate wellness solutions, luxury spa experiences, and digital outreach. We are looking for a dynamic and driven Sales & Marketing Specialist to lead our efforts in growing both B2B and B2C markets, with a strong focus on corporate wellness partnerships.

Key Responsibilities
Sales & Business Development

• Develop and grow corporate client accounts by offering customized wellness and spa packages for employee well-being programs, health fairs, corporate gifts, and retreats.
• Identify new B2B leads across sectors including hospitality, HR departments, MICE organizers, and wellness providers.
• Achieve monthly and quarterly revenue targets through active prospecting, presentations, and relationship management.
• Upsell spa services, memberships, and wellness packages to walk-in and repeat customers.

Marketing & Branding

• Plan, implement, and track marketing campaigns across digital platforms (Meta, Google, TikTok, EDMs) and physical outlets.
• Develop creative marketing content and work with in-house or freelance designers to deliver high-quality promotional materials.
• Collaborate with Kenko Academy to cross-market wellness education, training, and spa services.
• Monitor brand visibility and consistency across all touchpoints including website, brochures, and social media.

Campaign & Event Management

• Organize and participate in wellness roadshows, expos, and corporate wellness days.
• Manage collaborations with influencers, media partners, and lifestyle brands.
• Track performance of campaigns and events; prepare post-campaign reports including leads generated, conversions, and ROI analysis.

Market Insights & Strategy

• Conduct research on market trends, customer behavior, and competitor activity in the spa and wellness industry.
• Work closely with management to refine pricing, service offerings, and promotional strategies based on market data.

Requirements
Education & Experience

• Diploma or Degree in Marketing, Business, Hospitality, Wellness, or a related field.
• Minimum 2–3 years of experience in sales and marketing, preferably in the beauty, wellness, hospitality, or healthcare sector.
• Experience in dealing with corporate clients or wellness program vendors is highly preferred.

Skills & Attributes

• Strong B2B and B2C sales acumen with excellent negotiation and interpersonal skills.
• Proficient in digital marketing tools, social media management, and CRM systems.
• Creative, analytical, and results-driven.
• Excellent presentation, writing, and communication skills.
• Comfortable working in a fast-paced, customer-focused environment.

Bonus Skills

• Familiarity with Adobe Creative Suite, Canva, or other design tools.
• Understanding of the Singapore wellness and corporate HR landscape.
• Knowledge of WSQ-funded healthcare courses and UTAP Claimable massage courses (a plus if marketing experience overlaps with Kenko Academy’s offerings).

What We Offer

• Competitive salary with performance incentives.
• Staff wellness benefits including complimentary spa treatments and discounts.
• Opportunities for professional development and advancement.
• A supportive team culture with a focus on innovation and work-life wellness.