Field Marketing Manager, ASEAN (Singapore)New

Verkada; Singapore; On-site; USD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a Field Marketing Manager for the ASEAN region to drive marketing and demand generation efforts. In this pivotal role, you will collaborate with sales teams, develop impactful marketing strategies, and execute engaging campaigns that resonate with customers. The ideal candidate will have a strong background in B2B marketing, a data-driven mindset, and a passion for delivering cutting-edge security solutions. Join a dynamic team and make a significant impact on customer engagement and loyalty while enjoying comprehensive benefits and a supportive work environment.

Benefits

Healthcare

Parental Leave

Life and Disability Coverage

Paid Time Off

Professional Development Stipends

Wellness Benefits

Daily Healthy Meals

Commuter Benefits

Qualifications

• 8+ years in marketing, preferably in B2B tech.
• Proven ability to collaborate with sales leadership.

Responsibilities

• Develop and implement regional marketing plans.
• Execute account-based marketing programs supporting sales.
• Monitor budgets and communicate progress across teams.

Skills

Marketing and Demand Generation

Collaboration with Sales Leadership

Event Management

Data Analysis

Customer Engagement

Tools

Salesforce.com

Marketo

HubSpot

Job description

Field Marketing Manager, ASEAN (Singapore Based)

As a Verkada Field Marketing Manager, you are the CMO for the ASEAN region and a key part of the Field Marketing and regional field sales organization. You will define solutions focus areas, strategic direction, and marketing and demand generation needs to create pipeline. You will collaborate with partners to develop a best-in-class security expertise ecosystem, and drive customer success, engagement, and loyalty across key accounts in your region.

Roles / Responsibilities

1. Act as the primary local representative for marketing in your region.
2. Develop and implement the regional marketing plan to achieve customer, demand generation, growth, and revenue objectives, collaborating with sales, external influencers, channel partners, the JAPAC Demand Gen Hub, and marketing peers.
3. Execute regional and local language campaigns, including thought leadership, trade shows, lunch & learns, technical workshops, roundtables, webinars, top account marketing, and other tactics.
4. Implement account-based marketing programs supporting sales, and guide sales reps on executing program elements independently.
5. Foster local thought leadership, customer engagement, and community building around physical security and cloud topics.
6. Advise the corporate and theatre demand generation teams on developing, planning, executing, and measuring impactful campaigns.
7. Collaborate with top partners to enhance their marketing and customer engagement strategies.
8. Monitor budgets, lead flow, follow-up actions, and results; communicate progress and outcomes across teams.

Required Skills and Experience

• 8+ years in marketing and demand generation, preferably in B2B tech companies experiencing rapid growth.
• Proven ability to collaborate with sales leadership as an advisor and peer.
• Experience executing innovative, multi-part event and demand generation programs.
• Data-driven approach with strong metrics analysis skills.
• Passion for delivering innovative security solutions globally.
• Ability to work in-office and travel as needed.
• Proactive, 'do whatever it takes' attitude.

Related Skills

• Budget management
• Experience with Salesforce.com, Marketo, HubSpot
• Event and campaign management
• Social media and monitoring tools
• Customer references management
• Understanding of business metrics, sales processes, and pipeline mechanics.

Singapore Employee Benefits

Verkada is dedicated to supporting employee well-being through comprehensive benefits, including healthcare, parental leave, life and disability coverage, paid time off, professional development stipends, wellness benefits, daily healthy meals, and commuter benefits.

Equal Opportunity Employer

Verkada is an equal opportunity employer committed to diversity and inclusion. All applicants will be considered regardless of race, color, ethnicity, religion, sex, gender identity, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or other protected characteristics. Applications are handled in accordance with our Candidate Privacy Policy.