SMB StartUp Marketing Manager APAC

Algomarketing; Singapore; On-site; USD 60,000 - 100,000; Full time

Job summary

An innovative consultancy is seeking a Startup Marketing Manager to drive demand for startups in the JAPAC region. In this dynamic role, you'll orchestrate impactful marketing programs, collaborate with sales teams, and leverage data to optimize strategies. Your expertise will help build partnerships with VC firms and incubators, ensuring startups see the value of cloud solutions. Join a diverse team that embraces cutting-edge technology and fosters professional growth, all while making a significant impact in the marketing landscape.

Benefits

Flexible Work Hours

Professional Development Opportunities

Health Insurance

Remote Work Options

Team Building Activities

Qualifications

• 5+ years of marketing experience in a technology environment.
• Experience in startup marketing roles in B2B tech.

Responsibilities

• Orchestrate Google Cloud Startup programs in JAPAC.
• Partner with sales leadership to align marketing strategies.

Skills

Marketing Experience

Startup Marketing

Sales Stakeholder Management

Data Analysis

Storytelling

Planning and Prioritization

Education

Bachelor’s Degree

Tools

SEM

Social Media Marketing

Content Syndication

Account-Based Marketing (ABM)

Job description

Description

PROJECT: Google

ABOUT THE CLIENT

Google is developing groundbreaking cloud solutions for companies, leveraging years of experience in building secure, reliable, and scalable cloud technology.

ABOUT THE ROLE

— As Startup Marketing Manager, you have a track record of building demand for startups, from prospect to purchase, to usage and advocacy. You will support Startup Marketing for JAPAC, ensuring the delivery of high-converting marketing experiences that meet Startup targets alongside sales.

You will support startup marketing at scale, build alignment with sales, and contribute to the overall success of the SMB startup business. This is a highly collaborative role working across multiple internal and external stakeholders to build a portfolio of programs and initiatives tailored for Startups in APAC.

Know the user. Know the magic. Connect the two. At its core, marketing at the company starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how the company's products solve the world's problems—from the everyday to the epic, from the mundane to the monumental.

Key Responsibilities

• Orchestrate Google Cloud Startup programs in JAPAC, optimizing and iterating based on performance.
• Partner with Startup regional sales leadership to align marketing strategies with business plans.
• Deliver on targets and identify opportunities for future programs through data analysis.
• Execute always-on demand generation programs aimed at acquiring startups and lifecycle programs for retaining and progressing startups.
• Build partnerships with VC/PE firms and Startup Incubators to drive co-marketing initiatives.
• Execute media-led advocacy programs at scale to communicate the value of Google Cloud to startups across APJ.
• Drive cross-channel integrated programs across paid, owned, and earned media to engage startups, drive trials, build advocacy, and contribute to ARR.
• Build and communicate customer wins and drive evangelization within the Startup community.

Skills, Knowledge & Expertise

• Bachelor’s degree or equivalent practical experience.
• 5+ years of marketing experience in a technology environment directly supporting sales teams, such as Field Marketing.
• Experience in startup marketing roles in B2B tech.
• Experience in building and managing startup communities.
• Full-stack marketer with experience in both upper and lower funnel marketing.
• Core competencies in navigating ambiguity, taking ownership, seeking challenges, and experimenting.
• Strong planning and prioritization skills.
• Experience in storytelling.
• Experience in sales stakeholder management.

PREFERRED QUALIFICATIONS

• Experience supporting VC and Incubator partnerships.
• Ability to engage with sales stakeholders and convey clear business outcomes and narratives using data.
• Experience managing and delivering scaled cross-channel integrated programs with clear goals.
• Core experience in SEM, social media marketing, content syndication, and ABM.
• Expertise in storytelling with a data-driven approach.
• Expertise in advanced reporting and analytics.

About Algomarketing

At Algomarketing, we revolutionize industry standards by propelling world-leading brands to new heights with rapid insights, accelerated executions, and seamless operations. Our team leverages cutting-edge technologies like machine learning, natural language processing, and robotic process automation to transform marketing and sales landscapes.

We are a global marketing & sales operations and technology consultancy with a presence in 27 countries across 6 continents. Our diverse team of 100+ marketing and MarTech experts collaborates to deliver impactful, data-driven solutions.

Join us to be part of an innovative, dynamic environment where your skills will help drive the future of marketing. Experience professional growth and make a global impact with Algomarketing.

Learn more about our services through our customer success stories, where we've brought the concept of Algorithmic Marketing to life. Visit our website to read more.