User Acquisition Manager

Responsibilities:

● Plan and manage User Acquisition campaigns for multiple games and/ or apps

● Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our games and apps

● Work closely with our Product and Creative teams to coordinate efforts and share feedback

● Oversee the execution of digital marketing strategies, including App Store Optimization (ASO), User Acquisition campaigns, and in-app promotional activities, ensuring alignment with company objectives

● Deepen your UA expertise and share best practices with other teams to keep our organization at the forefront of growth innovation

● Lead transversal projects and coach junior team members or interns

Requirements:

● Bachelor’s degree and above in Marketing or related majors

● 3-5 years of related work experience in mobile application or gaming industry, with a solid background in performance marketing, ASO, paid acquisition, and influencer marketing

● Proven successful track record with ROAS strategies on mobile games and/or apps

● Familiar with the common user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)

● You’re well-versed with experimentation methodologies and processes

● You’re a hacker: you’ve already tried innovative organic/ viral tactics