Marketing Manager

The Marketing and Communications department is a critical unit in Busy Bees Asia, a global leading early childhood education provider with more than 900 centres worldwide. As part of the brand team, the Marketing and Communications Manager is responsible for formulating the long-term marketing strategy and developing and executing marketing plans for the brands under Busy Bees’ portfolio. The successful candidate will be assigned multiple brands under Busy Bees and will be responsible for managing the brand performance, brand activity planning and implementation, and will also help the Marketing Director to lead a specialised marketing team to fulfil business objectives.

Key responsibilities:

1. Responsible for brand activity planning and execution, liaising with internal marketing team, business stakeholders, and external ad/design/web agencies
2. Shared accountability for brands’ performance with the marketing team
3. Conduct market research, to understand the industry and the key target market segments
4. Preparation of the brands’ marketing plan, the quarterly promotional strategy and implementation plan, in accordance to agreed business objectives
5. Managing an effective and close working relationship with internal and external stakeholders
6. Compile, monitor and analyse leads management and market/sales for all brands and provide timely business analyst reports
7. Accountability for brands’ performance
8. Develop and manage the agreed marketing budget for the brands, to deliver KPIs
9. Providing relevant market and brand analyses
10. Work closely with creative, operations and sales teams to ensure consistent execution to meet KPIs
11. Keep abreast of technological developments in the market and monitor the competitive landscape to position favorably

Educational and Work Requirements:

• Bachelor’s degree in Marketing, Business, or any relevant studies
• Minimum of 5-7 years’ relevant 360 integrated marketing experience (account management in an advertising agency/brand or marketing position in an MNC preferred) with multi-brand management experience preferred.
• Experience and good understanding of Digital and Performance Marketing, including SEO, SEM, Lead Gen ads, FB/IG ads, Google Ads etc.
• Proactive, and a good team-player
• Able to manage timelines well in a fast-paced environment
• Experience in Preschool education, or education is a bonus.

Success Attributes:

• Passion for brand-building
• Ability to communicate with internal business clients
• Strong communication skills (written and oral)
• Results orientation and self-motivated
• Strong numerical literacy and ability to analyse sales and marketing statistics to suit business needs
• Ability to coordinate, plan and execute brand and marketing activities
• Creativity in problem solution and ability to work independently
• Good time management
• Energetic, flexible and ability to be very hands-on with the business