eCommerce Executive (Marketplace and livestream)

Henatenn Holdings Pte. Ltd.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A dynamic company in Singapore seeks an eCommerce Executive to enhance online sales across platforms like Shopee and TikTok. The role involves strategy management, key account relationships, and requires flexibility for live streaming activities. Ideal candidates will have strong marketplace expertise and data-driven decision-making skills.

Qualifications

• 2-3 years of experience in eCommerce, managing marketplace platforms.
• Experience in key account management and building partnerships.

Responsibilities

• Drive eCommerce sales performance across marketplaces.
• Act as primary liaison with marketplace account managers.
• Manage inventory levels and forecast stock requirements.

Skills

Data Analysis

Communication

Organizational Skills

Education

Diploma or Bachelor's degree in Business

Tools

ERP systems

Digital Marketing Tools

Job description

Named after Queen Nefertiti, an enduring icon of beauty, NEFERTI is an affiliate of Henatenn Holdings established in 2010. It provides omni-channel supply chain management solutions for beauty and lifestyle products, with a diverse team of over 70 based in Singapore.

NEFERTI manages a wide-ranging portfolio—from skincare and cosmetics to household items and beverages—serving markets including China, Japan, UAE, the US, and Southeast Asia. Its strong distribution network and local expertise make it a preferred partner for brands seeking regional growth.

As a trusted backend enabler, NEFERTI powers multiple e-commerce platforms, overseeing sourcing, inventory, fulfilment, and marketing. Its advanced warehousing and digital tools continue to drive innovation, efficiency, and competitiveness across its network.

About the role:

We are seeking a proactive and detail-oriented eCommerce Executive to join our Beureka team. This role is integral to driving online sales across multiple platforms, managing daily operations, and fostering key account relationships. The ideal candidate will possess strong marketplace management expertise, data-driven decision-making skills, and a collaborative approach to ensure success in eCommerce operations and account management.

Note: This role includes weekly live stream involvement on platforms like TikTok. As such, flexibility in working hours is required to support evening or campaign-related streaming activities.

Key Responsibilities:

eCommerce Strategy & Sales Management:

• Drive eCommerce sales performance across marketplaces (e.g., Shopee, Lazada, TikTok) and Shopify.

• Plan and execute promotional campaigns, including weekly live streams, flash sales, and bundle offers.

• Optimize pricing, promotional budgets, and product strategies to maximize traffic and conversions.

• Monitor competitive activities and propose actionable improvements to maintain a competitive edge.

e-Key Account Management:

• Act as the primary liaison with marketplace account managers to negotiate and secure exclusive deals, partnerships, and campaign opportunities.

• Develop and maintain strong relationships with eCommerce partners and retailers to ensure alignment with business goals.

• Collaborate with account managers to identify growth opportunities and execute platform-specific strategies.

• Monitor account performance metrics and recommend initiatives to enhance partner engagement and sales outcomes.

Store Operations & Content Management:

• Oversee store setup, product listings, and content updates to ensure accurate and timely information.

• Work with designers to create promotional visuals, category banners, and campaign materials.

• Ensure all platform content aligns with brand guidelines and principles.

Inventory & Order Management:

• Manage inventory levels and forecast stock requirements to meet sales demands.

• Coordinate with warehouse operations for seamless order fulfillment, especially during mega campaigns.

• Process purchase orders in the ERP system and maintain accurate records.

Customer Service & Relationship Management:

• Address customer inquiries, complaints, and feedback across platforms to ensure high satisfaction.

• Implement customer-centric solutions to improve engagement and retention.

Data Analysis & Reporting:

• Analyze sales data to provide actionable insights and recommendations for growth.

• Prepare monthly sales reports and track key performance metrics to inform strategic decisions.

• Explore new promotional tools and marketing opportunities to drive platform traffic and engagement.

Qualifications/Requirements:

• Diploma or Bachelors degree in Business, Marketing, or related fields.

• 2-3 years of experience in eCommerce, including managing marketplace platforms (e.g., Shopee, Lazada, TikTok).

• Experience or familiarity with live streaming formats is a plus.

• Demonstrated experience in key account management, with the ability to build and nurture strong partnerships.

• Proficiency in data analysis to drive actionable strategies.

• Strong organizational skills with ability to multitask.

• Excellent communication skills in both English and Mandarin to liaise with internal and external stakeholders.

• Must be open to flexible work hours, including evenings for live streaming activities.

• Proficient in ERP systems and digital marketing tools.

• Meticulous, adaptable, and capable of working independently or as part of a team.