Digital Marketing Executive (Jalan Boon Lay)

JSIT for WST (Wholesale Trade) by Singapore Business Federation (SBF); Southwest; On-site; SGD 35,000 - 65,000; Full time

Job summary

An established industry player is seeking a dynamic individual to oversee their online marketing strategy. In this exciting role, you will plan and execute digital marketing campaigns, create engaging content, and manage social media presence to boost brand awareness. You will also maintain stock accuracy and handle purchase orders, ensuring a seamless e-commerce experience. If you thrive in a fast-paced environment and possess strong analytical skills, this opportunity is perfect for you to make a significant impact in the digital marketing landscape.

Qualifications

• Experience in e-commerce operations or digital marketing.
• Strong analytical and problem-solving skills.

Responsibilities

• Oversee online marketing strategy and execute digital campaigns.
• Manage and optimize digital ad campaigns for maximum ROI.
• Drive sales and maintain strong customer relationships.

Skills

Digital Marketing

Social Media Management

Analytical Skills

Problem-Solving

Content Creation

Organizational Skills

Education

Diploma/Degree in Business

Diploma/Degree in Marketing

Diploma/Degree in E-commerce

Tools

SEO Tools

Digital Advertising Platforms

Social Media Tools

Job description

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

Inventory & Operations

• Maintain stock accuracy and restock proactively.
• Track batch numbers, expiry dates, and ensure quality control.
• Handle purchase orders and supplier coordination.
• Prevent overselling by syncing stock across platforms.
• Record samples, replacements, and promotions accurately.

Sales & Customer Relations

• Drive sales and maintain strong customer relationships.
• Promote new products and offers.
• Address inquiries and resolve complaints professionally.
• Provide post-sales support, including order follow-ups.
• Negotiate pricing and contracts with stakeholders.

Digital Marketing & Content

• Create and schedule engaging social media content.
• Manage and optimize digital ad campaigns.
• Analyze marketing performance metrics (CTR, CPC, ROAS).
• Allocate budgets strategically for maximum ROI.
• Manage affiliate marketing and partnerships.

E-commerce & Website Management

• Update and maintain product listings.
• Craft compelling product descriptions and oversee visuals.
• Implement SEO strategies for better search visibility.
• Enhance website navigation and user experience.
• Ensure pricing and product details remain consistent.

Pricing & Market Analysis

• Conduct market research for competitive pricing.
• Adjust pricing based on trends and costs.
• Factor in logistics, GST, marketing, commissions, and samples.

Requirement:

• Diploma/Degree in Business, Marketing, E-commerce, or related field, OR relevant work experience.
• Experience in e-commerce operations or digital marketing.
• Strong analytical and problem-solving skills.
• Proficiency in digital marketing and social media management.
• Basic photography and content creation skills.
• Strong organizational skills and attention to detail.
• Ability to work independently and in a team.
• Adaptability in a fast-paced environment.