Visual Merchandiser Designer (Senior Executive/Executive)

Lagardere Travel Retail Singapore Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in travel retail seeks a Visual Merchandiser to enhance store presentations across various locations. The role involves developing layouts, maintaining brand consistency, and collaborating with teams to drive customer engagement through impactful visual storytelling.

Qualifications

• Experience in visual merchandising and store presentations.
• Ability to collaborate with cross-functional teams.
• Strong understanding of brand communication.

Responsibilities

• Develop and execute store layouts and displays.
• Maintain graphic content and brand materials.
• Support execution of seasonal campaigns and promotional events.

Skills

Visual Merchandising

Project Management

Collaboration

Brand Consistency

Job description

Visual and Audio Merchandising for Store and Restaurant Presentation

• In collaboration with commercial and operations teams, develop and execute store layouts, displays, and in-store presentations to maximize store and product visibility and enhance customer experience.
• Implement and maintain seasonal, promotional, and thematic visual displays across all retail and dining locations.
• Work closely with commercial and marketing teams to ensure brand consistency across all platforms.
• Develop VM guidelines and conduct regular store audits to ensure compliance, propose improvements where necessary.
• Provide training to store teams on VM best practices, ensuring high visual standards are maintained.
• Implement audio plan aligning with visual display to enhance customer experience.

Graphic Display & Brand Communication

• Maintain graphic content and brand materials for in-store displays, digital screens, menus, posters, and promotional materials to enhance product appeal.
• Participate in the design of seasonal campaigns, signage, wayfinding graphics, and advertising visuals.
• Produce materials to ensure good quality display, work with external agencies where appropriate.

Campaign Execution & Sales Support

• Support the execution of seasonal campaigns, promotional events, and new store openings through impactful visual storytelling.
• Collaborate with the marketing team to translate marketing concepts into compelling in-store experiences that drive conversions.
• Adapt and localize global branding guidelines to suit different store formats and customer demographics.
• Track VM spend ensuring expenditures align with budget

Cross-Functional Collaboration & Project Management

• Work closely with buyers, category managers, and operation teams to align merchandising plans with sales strategies.
• Ensure merchandising materials are delivered on time and installed efficiently across multiple locations.