Regional Marketing Manager (Overseas Government / Schools, Gaming) (ID: 672137)

PERSOLKELLY Singapore Pte Ltd (Formerly Kelly Services Singapore Pte Ltd); Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company is seeking a candidate with over 4 years of experience in publishing or business development. The role involves engaging local partners, developing mobile game strategies, and collaborating with teams to enhance regional market penetration. Ideal candidates should possess strong communication and problem-solving skills, along with a passion for games.

Qualifications

• More than 4 years of experience in publishing, operations, or business development.
• Proficient in operational systems and partnerships.

Responsibilities

• Engage and motivate local partners to support regional market penetration.
• Develop regional publishing strategies for mobile games.
• Collaborate with cross-functional teams for strategic directions.

Skills

Problem-Solving

Communication

Resource Integration

Data Analysis

Job description

Job Description：

• Responsible for engaging and motivating local partners (GR, schools, and local IPs), organizing and developing local resources and capabilities to support regional market penetration.

• Develop regional publishing strategies for mobile games, including but not limited to BD partnerships, brand promotion, campus activities, platform cooperation, and GR management, to achieve regional objectives and target audience penetration.

• Collaborate with cross-functional teams (including the HQ team) to formulate overall strategic directions, integrate local resources, and execute campus engagement initiatives.

• Provide deep insights into the local culture from a player’s perspective, ensuring the development of localized marketing strategies. Utilize data-driven analysis to optimize campaign performance.

Requirements：

• More than 4 years of experience in publishing, operations, or business development, preferably with market-related or user growth experience.

• Proficient in operational systems, partnerships, and campus penetration strategies.

• Strong problem-solving skills, communication abilities, and resource integration capabilities to establish and maintain strong partner relationships.

• Results-oriented, proactive, and focused on creating “win-win” partnerships.

• Data-sensitive with a strong understanding of user needs and fast learning capabilities.

• Passion for games, with the ability to manage multiple projects in a fast-paced environment under tight deadlines.

Interested candidates who wish to apply for the advertised position, please click on “Apply”. We regret that only shortlisted candidates will be notified.

EA License No.: 01C4394 (PERSOLKELLY Singapore PTE LTD)

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