Assistant Brand Manager

JDE Peet's; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading global coffee and tea company is seeking a Mid-Senior level Assistant Brand Manager in Singapore. The role focuses on monitoring market trends, developing brand strategies, and managing marketing campaigns. Ideal candidates will possess strong analytical, leadership, and communication skills, along with a Bachelor's degree in Business or Marketing. Join a values-driven organization committed to sustainability and innovation in the beverage industry.

Qualifications

• 2-3 years of relevant experience as an Assistant Brand Manager or similar role.
• Proven ability to develop and implement brand and marketing strategies.

Responsibilities

• Monitor market trends and competitive activities.
• Lead development and execution of the annual brand plan.
• Manage brand advertising and promotion budget.

Skills

Analytical Skills

Strategic Skills

Creative Skills

Leadership

Collaboration

Communication

Business Acumen

Education

Bachelor’s degree in Business

Bachelor’s degree in Marketing

Job description

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Who we are?

JDE Peet’s (JDEP) is the world's largest pure-play coffee and tea company by revenue, reported at €8.2 billion in 2023. With origins dating back to 1753, headquartered in the Netherlands, we have a global workforce of over 21,000 associates. We operate in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick, and Moccona.

Company Description

JDEP operates in APAC across four key divisions: consumer packaged goods (CPG), an F&B cafe business under OldTown White Coffee, and two out-of-home units: Food Ingredients & Food Services (non-dairy creamers and coffee products), and Professional Services for B2B customers.

Our diverse brand portfolio in APAC includes global billion-dollar brands like L’OR, regional favorites like Moccona, and local heritage brands such as OldTown, SUPER, Maxwell House, Owl, Ye Ye, Hummingbird (New Zealand), and Campos (Australia). We have offices across Australia, Greater China, Malaysia, Myanmar, New Zealand, Singapore, and Thailand. Our manufacturing hub is in Johor, Malaysia, with additional facilities across several countries.

Located in Singapore, our ADM cluster is a strategic base for regional expansion and serves as our APAC headquarters, overseeing functions like Finance, Marketing, HR, and Corporate Affairs.

Growing Together to Create a Better Future

We aim to impact People, Planet, and the future of coffee and tea through our Common Grounds programme, focusing on Responsible Sourcing, Minimising Footprint, and Connecting People. Since 2015, we've reached over 700,000 farmers to improve their sustainability and profitability.

What’s it like to work at JDE Peet’s?

We are a values-driven organization emphasizing Discipline, Simplicity, Accountability, Solidarity, and Entrepreneurship. We foster opportunities for growth and innovation, believing in the power of a cup of coffee or tea to bring people together.

Job Description

• Monitor market trends, consumer behaviors, and competitive activities.
• Leverage consumer insights to develop plans and achieve business objectives.
• Lead the development and execution of the annual brand plan, aligning with company vision and strategy.
• Evaluate brand strategy performance and adjust as needed.
• Report on marketing campaign performance, KPIs, and ROI.
• Translate brand elements into actionable plans and go-to-market strategies.
• Manage local product adaptations in line with global/regional guidelines.
• Oversee external communications, including social media and media relations, aligned with global strategies.
• Manage the brand advertising and promotion budget to ensure targets are met.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 2-3 years of relevant experience as an Assistant Brand Manager or similar role.
• Proven ability to develop and implement brand and marketing strategies.
• Strong analytical, strategic, and creative skills.
• Excellent leadership, collaboration, and communication skills.
• Solid business acumen with brand P&L experience.
• Proven budget management skills.

Additional Information

Our DE&I Statement

We aim to create a diverse, equitable, and inclusive workplace where everyone can be their authentic selves. We do not tolerate discrimination and are committed to inclusive practices throughout the employee lifecycle. Please contact us for reasonable adjustments during recruitment.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Consumer Goods