Lifestyle E Commerce Manager

SHEIN STAR PTE. LTD.; Singapore; On-site; USD 70,000 - 90,000; Full time

Job summary

A leading company in lifestyle e-commerce is seeking a Lifestyle E-commerce Manager to drive digital commerce strategy, oversee online sales, and enhance customer experience. The ideal candidate will have strong e-commerce management experience, excellent analytical skills, and a proven track record in digital marketing. This role involves strategic planning, website management, performance analysis, and team leadership to achieve growth and profitability across platforms.

Qualifications

• Minimum of 5 years of experience in e-commerce management.
• Proficient in e-commerce platforms and digital marketing tools.

Responsibilities

• Develop and implement comprehensive e-commerce strategies.
• Oversee daily operations of the e-commerce website.
• Utilize analytics tools to monitor KPIs.

Skills

Leadership

Analytical Skills

Communication

Organizational Skills

Digital Marketing

SEO

E-commerce Strategy

Education

Bachelor’s degree in Business

MBA

Tools

Google Analytics

Shopify

Magento

Job description

Position Overview
The Lifestyle E-commerce Manager is responsible for leading and executing the brand’s digital commerce strategy. This role oversees online sales performance, customer experience, digital marketing, and cross-functional collaboration to drive growth and profitability across owned and third-party platforms.
Key Responsibilities
1. Strategic Planning & Execution

• Develop and implement comprehensive e-commerce strategies aligned with overall business goals.
• Manage the full P&L for e-commerce channels, including forecasting, budgeting, and performance tracking.
• Identify and capitalize on new digital growth opportunities, including emerging platforms and technologies.

2. Website & Platform Management

• Oversee the daily operations of the e-commerce website, ensuring optimal functionality, user experience, and conversion rates.
• Coordinate with IT and design teams to implement site enhancements, A/B testing, and mobile optimization.
• Ensure product listings are accurate, SEO-optimized, and visually appealing.

Performance Analysis & Optimization

• Utilize analytics tools (e.g., Google Analytics, Shopify, Magento) to monitor KPIs such as traffic, conversion rates, and average order value.
• Conduct regular performance reviews and implement data-driven strategies to improve sales and customer engagement.
• Prepare and present detailed reports to senior management, highlighting insights and recommendations.

3. Inventory & Fulfillment Coordination

• Collaborate with supply chain and logistics teams to ensure accurate inventory levels and timely order fulfillment.
• Implement processes to manage stock availability and reduce cart abandonment due to out-of-stock items.
• Coordinate with third-party vendors and marketplaces to expand product reach.

4. Team Leadership & Cross-functional Collaboration

• Lead and mentor a team of e-commerce professionals, including marketers, analysts, and customer service representatives.
• Foster collaboration between departments such as marketing, IT, and customer service to ensure cohesive strategies.
• Stay updated on industry trends and best practices to inform team development and strategy refinement.

Qualifications

• Bachelor’s degree in Business, Marketing, E-commerce, or a related field; MBA is a plus.
• Minimum of 5 years of experience in e-commerce management, preferably within the lifestyle or fashion industry.
• Proficient in e-commerce platforms (e.g., Shopify, Magento), digital marketing tools, and analytics software.
• Strong understanding of SEO, SEM, email marketing, and social media strategies.
• Excellent analytical, organizational, and communication skills.
• Demonstrated ability to lead teams and manage cross-functional projects effectively.

Preferred Skills

• Experience with A/B testing and conversion rate optimization techniques.
• Knowledge of UX/UI principles and web design best practices.
• Familiarity with CRM systems and customer segmentation strategies.
• Ability to adapt to a fast-paced, dynamic work environment and manage multiple priorities.