[LTA-CC] DEPUTY / ASSISTANT MANAGER, DIGITAL & SOCIAL MEDIA

Land Transport Authority; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

The Land Transport Authority is seeking a Deputy/Assistant Manager for Digital & Social Media to enhance engagement with the public through innovative digital communications. The role focuses on creating compelling content, managing campaigns, and analyzing metrics to optimize performance. Ideal candidates are creative, adaptable, and possess strong communication skills, with a background in digital marketing or mass communications. Join a dynamic team dedicated to improving public understanding of transport policies in Singapore.

Qualifications

• At least 3 years of experience in a related field preferred.
• Strong written and verbal communication skills.

Responsibilities

• Conceptualise and execute digital communications plans.
• Create multimedia content including infographics and videos.
• Plan and manage digital campaigns.

Skills

Communication

Creativity

Digital Marketing

Social Media

Education

Mass Communications

Job description

What the role is:

Deputy / Assistant Manager, Digital & Social Media

What you will be working on:

We are looking for a creative, digitally savvy and dynamic professional to join our team and help us connect with over a million followers across our social media platforms. We strive to inform, engage and inspire members of public, helping them understand transport policies, updates and initiatives in a clear, relatable, and engaging way.

Key responsibilities
•Conceptualise, develop and execute digital communications plans that educate, entertain and connect with online audience – from breaking down complex transport policies and developments to telling compelling stories about our land transport network and the people behind it.
•Create multimedia content including infographics, GIFs, videos and livestreams
•Collaborate with stakeholders, vendors and content publishers/influencers to amplify LTA’s messages
•Plan and manage digital campaigns, optimising performance within budget and time constraints
•Analyse campaign metrics, recommend adaptive strategies quickly, and prepare reports to management
•Monitor online sentiments related to LTA’s issues and work closely with stakeholders to quickly craft appropriate responses to address issues/misconceptions and enhance online engagement

What we are looking for:

•Knowledge in Mass Communications, Digital/Social Media/Marketing, or related field
•At least 3 years of experience in a related field preferred.
•Strong written and verbal communication skills
•Good understanding of social media platforms and emerging trends
•Creative thinker with a flair for storytelling
•Experience in digital content creation, campaign management
•Familiarity with digital and social media ad buy planning and execution
•Self-motivated individual with adaptability and resilience to thrive in a dynamic, ever-changing environment

About Land Transport Authority

The Land Transport Authority (LTA) is a statutory board under Ministry of Transport that spearheads land transport developments in Singapore. We are seeking dynamic, energetic, highly motivated, passionate and qualified professionals to join us.Many opportunities & challenges await those who are keen on an exciting career to realise our commitment to envision & implement an integrated transport system.