Marketing Campaign Executive (Retail)

Lagardere Travel Retail Singapore Pte Ltd; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A leading company in travel retail is seeking a dynamic Retail Campaign Marketing talent to oversee marketing operations and drive campaign execution. The role involves strategic planning, collaboration with cross-functional teams, and managing partnerships to optimize marketing efforts. Ideal candidates will have a strong background in campaign marketing, project management, and excellent communication skills.

Qualifications

• Proven experience in campaign marketing and project management.
• Strong analytical skills to interpret data and derive insights.
• Experience in planning and executing marketing events.

Responsibilities

• Oversee execution of retail marketing operations and campaigns.
• Set and monitor KPIs for marketing campaigns.
• Plan and execute marketing events to enhance brand visibility.

Skills

Analytical Skills

Communication

Project Management

Interpersonal Skills

Creativity

Education

Bachelor’s degree in marketing or Business Administration

Tools

Project management tools

Marketing software

Job description

Objective

We are seeking a dynamic Retail Campaign Marketing talent to oversee our retail campaign marketing operations and drive the execution of campaigns, events and projects in the retail business lines including luxury fashion, travel essentials and core duty free. This role will involve strategic planning, monitoring key performance indicators (KPIs), and ensuring brand consistency across all platforms. The ideal candidate will be a proactive communicator with strong organizational skills and a passion for building partnerships.

Key Responsibilities

Retail Marketing Operations, Campaign, and Project Management

• Oversee the execution of Retail marketing operations, managing campaigns and projects from initial planning through to successful execution.
• Collaborate with cross-functional teams to ensure alignment and timely delivery of marketing initiatives.

Campaign and Promotion KPIs

• Set and monitor key performance indicators (KPIs) for all Retail marketing campaigns and promotions, analyzing results to drive continuous improvement and ensure overall success.

Retail Marketing Events Management and Public Relations

• Plan and execute marketing events that enhance our brand visibility and reputation.
• Ensure smooth delivery of events and cultivate a positive public image through effective public relations strategies
• Write and publish Press Releases for key events and updates for Retail

Brand Portfolio and Stewardship

• Coordinate with Corporate and Commercial teams to maintain brand guidelines and ensure consistent application across all platforms.
• Oversee the development of marketing materials, including social media posts and promotional messaging, ensuring alignment with the brand's look, feel, tone of voice, and messaging.

Partnerships and Channel Development

• Build and manage strategic partnerships with key stakeholders, including landlords, travel networks, and payment networks, to optimize marketing channels and drive growth.

Vendor and Budget Management

• Select and manage relationships with vendors to ensure quality and efficiency in all marketing efforts.
• Oversee the budget for marketing campaigns and activations, ensuring financial efficiency and effective resource allocation.

Desired Skills and Competencies:

• Bachelor’s degree in marketing, Business Administration, or a related field.
• Proven experience in campaign marketing, project management, and brand stewardship.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication and interpersonal skills, with a talent for building relationships.
• Proficiency in project management tools and marketing software.
• Creative in developing innovative campaign concepts and strategies that resonate with target audiences.
• Experienced in planning and executing marketing events, managing all logistics to ensure seamless delivery.

KPI’s

• Meet target conversion rates and engagement metrics.
• Stay within budget while achieving specified ROI.
• Achieve high attendee satisfaction and generate leads from events.
• Establish new partnerships that contribute to growth.
• Provide regular performance reports with actionable insights.