Trade Marketing Manager / 1 year contract / FMCG / Suntec

PERSOLKELLY Singapore Pte Ltd (Formerly Kelly Services Singapore Pte Ltd); Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in the FMCG sector is seeking a skilled professional to drive profitability and brand visibility in consumer business. The role involves managing key accounts, optimizing trade spend, and collaborating closely with brand managers. Candidates should have a degree in Business or Marketing and significant experience in the FMCG sector.

Qualifications

• At least 5 years of experience in the FMCG sector managing major customer/accounts.
• Experience in trade operations and category development or marketing for at least 5 years.

Responsibilities

• Responsible for the profitability and growth of the consumer business.
• Achieve high brand visibility and full distribution of the product portfolio.
• Manage total trade spend in assigned accounts.

Skills

Brand management

Customer management

Shopper Management

Data analysis

Education

Degree in Business / Marketing

Job description

Location

Suntec Tower 3

Industry

FMCG

Duration

1 year contract

Salary

S$6000 - S$8000

Responsibilities

• Responsible for the profitability and growth of the consumer business.
• Custodian of Brand management, Customer management & Shopper Management at channel & customer level, ensuring synergies among them.
• Achieve high brand visibility and full distribution of the product portfolio in the consumer business.
• Manage total trade spend in assigned accounts to target investment levels, analyze & improve ROI.
• Monitor promotional effectiveness, analyze ROI, and adjust plans accordingly.
• Drive Trade Promotion & Activation, Category Management’s Design/POSM/Trade communication, Events, Promoters, and Sampling.
• Work closely with Brand Managers to align product/brand messaging and education via primary packaging, trade communication via primary & secondary shelving POSM.
• Develop, supervise, and improve SOPs to link marketing activities with sales team efforts.
• Coordinate communication on price, product, placement, and pack changes, including NPD launches, ensuring smooth execution of the 4Ps at channel & customer levels.
• Custodian for supply forecast between Brand Manager and KAMs (Key Account Managers).
• Custodian for Nielsen Database – data analysis and operation.
• Define key sales team tasks and monitor progress regularly.

Requirements

• Degree in Business / Marketing or related studies.
• At least 5 years of experience in the FMCG sector managing major customer/accounts with a mix of sales and marketing roles.
• Experience in trade operations and category development or marketing for at least 5 years in the Modern Trade Channel.

Interested candidates can submit their CV through the official PERSOLKELLY job application platform - GO Mobile.

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